Come learn about customer relationship building through the management of customer experiences. Instead of viewing customer relationship building as a technology driven exercise, we take the view that customer experience is central to customer retention and customer profitability. Dig right in and understand, as well as anticipate, the needs of your customers from the ground up with our leading insights and strategic tips.
You will learn about:
1) A framework for Customer Experience Management
2) Distinction between Customer Experience, Customer Satisfaction, and CRM
3) Managing Customer Relationships with a Customer Experience Focus
4) Driving Brand Equity and Customer Equity through Customer Experience Management
5) Customer Experience Metrics and case study examples
Registration Rates
| DMA CRM & B-to-B Council Member : | FREE |
| DMA Member: | $149 |
| Non-Member: | $199 |
*When registering for this event, DMA Members will receive a FREE one year CRM Council membership. This offer is not available to prior or current CRM Council members and is only valid for the first year of Council membership. Membership must be renewed annually.
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
© Direct Marketing Association | Privacy Statement