Your customers look to you for value and service - the more you provide, the more loyal they become. Find out how to open up an entirely new channel to deliver targeted coupons and offers from external advertisers that can deliver value to your customers and profits to your bottom line. Our new MarketSpace™ Web Portal is an end-to-end solution that incorporates geographically intelligent targeting, complete data privacy and marketing ownership of ad content delivered right on your monthly statements. Your customers can cash in on the savings and feel good about you while they are doing it.
After attending this Webinar you’ll understand how you can:
- Increase customer loyalty by adding valuable coupons and offers to your transactional statements
- Selling existing white space on your transactional documents to third party advertisers
- Define exactly which white space you would be willing to sell
- Create a statement characterization that includes block level demographics incorporating age, income, education level, and ethnicity
This webinar is intended for corporate marketing leaders and any individuals responsible for customer loyalty campaigns.
Ken Renko is a Product Marketing Manager for Pitney Bowes – DMT in Boca Raton, Florida. His responsibilities include marketing support & product management for the Production Intelligence® software solutions, including P/ITM Output Manager, P/ITM Output Enhancement, P/ITM Enterprise Manager, and P/ITM Wizard.
Ken joined Pitney Bowes in 2006, after spending several years with Oce Digital Document Systems & Xerox Printing Systems, holding various technical & marketing support positions. The combined years of experience in the electronic document industry, have provided him with an objective understanding of the requirements and issues relating to transactional printing, linking print and mail operations, document output management, multi-vendor workflows, variable data applications, and color. He has developed a number of white papers, authored several industry articles and has been a regular presenter at Xplor, GraphExpo, OnDemand and other industry conferences.
Peter D'Amato is the Vice President of Global Marketing and Product Management for Pitney Bowes DMT Software, which is responsible for the Production Intelligence® suite of Output Management, Automated Document Factory and high-integrity inserter control software products. Peter has been with Pitney Bowes for over 18 years and has spoken at industry forums and webinars on topics such as Integrating Print and Mail, Intelligent Mail® barcode, high integrity mail processing, and Transpromo implementation strategies. Previously, Peter had both engineering and sales responsibilities for automated control and data acquisition systems with G.E. Power Systems. He holds a BS in Electrical Engineering and an M.B.A. in Marketing, both from the University of Bridgeport.
Candice Russell is a Marketing Manager for Pitney Bowes Inc. in Danbury, Connecticut. Her responsibilities include marketing strategy, support & campaign development for Pitney Bowes Production Intelligence® software solutions, sorting solutions, and the new MarketSpace™ OnStatement Advertising Web portal.
Candice joined Pitney Bowes in 2005, after spending several years marketing in both commercial and nonprofit environments, creating promotions for products that sell for only $1 to products worth over $1 million. She also has over 40 years experience as a consumer of all types of products and services, and is a conscious observer of all types of marketing campaigns and messages. She holds a BA in Economics, Sociology and Communications from the University of Michigan.
How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.