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December 15, 2011 | 2:00 PM - 3:00 PM ET | Online |
Most direct marketing targets the wrong people. It wastes money by focusing effort on many who will act anyway, may not react positively, and even some who may react negatively. The most effective marketing instead focuses only upon those customers who can be persuaded to take action as a result of your message – saving marketing waste and improving results.
By leveraging uplift analysis to figure out which customers are actually persuadable before you market, your organization can:
- Improve campaign results by 30-300% versus traditional analytic methods
- Slash campaign spend by as much as 40%
- Eliminate the negative effects of marketing by weeding out the “sleeping dogs”
Leading analysts declare that “Uplift analysis is a must-consider concept for every organization with significant campaign management activities.” This session will explore the principle of uplift modeling which can be used to optimize targeting to maximize the returns from direct marketing. Attend this informational webinar to learn about this latest technique.
Registration Rates
| All Council Members: |
FREE |
| DMA Member: |
FREE |
| Non-Member: |
Free |
See information on how to join DMA.
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Ways to Register
| Online: |
Register Now |
| Fax: |
212.302.7643 |
| Phone: |
212.790.1500 |
| Mail: |
DMA Customer Service (Printable Form)
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
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Speaker:
Jeffrey M. Nicholson, VP of Product Marketing, CAI, Pitney Bowes Business Insight
Regarded as a thought leader in his field, Jeff Nicholson works closely with industry analysts including Gartner and Forrester and is a frequent presenter upon topics including event-triggered marketing, customer analytics, customer communications, campaign management, business process management and dialogue marketing strategy.
How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
Webinar Cancellation Policy
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
Cancellation Refund Schedule |
One day prior to the webinar or before |
100% refund |
Less than one day prior to webinar or no show |
No refund - no account credit |
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