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November 16, 2011 | 2:00 PM - 3:00 PM ET | Online |
"Blast" marketing strategies of the past are no longer sufficient to engage today’s customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. To the rescue, new automated dialogue strategies can engage today’s cross-channel customer and have a dramatic impact to satisfaction, retention and profitability. Join this informative web cast where we will discuss the common challenges and share best practice approaches for making the move from traditional marketing campaigns to new 1:1 customer dialogues and lasting loyalty.
What will be covered:
- How customer relationships are evolving and how this represents a great opportunity for companies to optimize customer interactions.
- How Pitney Bowes Business Insight solutions are synched and matched to the requirements of an organization, in order to help them build out lifetime relationships with their customers.
- Why PBBI and how we are committed to making sure that you succeed as an organization through the use of our technology.
Speaker
Jeffrey M. Nicholson is VP of Product Marketing, CAI for Pitney Bowes Business Insight.
Regarded as a thought leader in his field, Jeff Nicholson works closely with industry analysts including Gartner and Forrester and is a frequent presenter upon topics including event-triggered marketing, customer analytics, customer communications, campaign management, business process management and dialogue marketing strategy.
Registration Rates
| All Council Members: |
FREE |
| DMA Member: |
FREE |
| Non-Member: |
FREE |
See information on how to join DMA.
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Ways to Register
| Online: |
Register Now |
| Fax: |
212.302.7643 |
| Phone: |
212.790.1500 |
| Mail: |
DMA Customer Service (Printable Form)
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
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How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
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