Unquestionably, data-intensive organizations are facing significant challenges supporting increasing demands for information in conjunction with exponential data growth. Today’s companies have access to a wealth of data from call centers, point-of-sale systems, web sites, social media sites, email campaigns, newsletters and many other online and offline sources. The challenge lies in the ability to aggregate and analyze this data at lightning speeds so marketers can better target their campaigns and increase the return on their marketing investment.
Merkle – the nation’s largest privately-held customer relationship marketing agency – has been able to transform its clients’ raw data into unprecedented insight that influences the marketing process and helps staff predict customer preferences with incredible accuracy.
Join us during this webinar to learn how you could easily and cost effectively scale your business intelligence and analytical infrastructure to leverage deeper insights from growing data volumes.
During this event, Merkle will share how they have been able to:
- Increase marketing effectiveness and gain a revenue lift of up to 90 percent
- Decrease the cost of managing clients’ environments by up to 25 percent
- Experience a 50 percent decrease in the end-to-end run time for marketing campaign execution
Speakers:
Russ Pearlman, Chief Technology Officer, Merkle
Russ holds overall responsibility for the strategic direction and execution in the innovative use of technologies to help Merkle’s customers to be more effective in the use of customer and marketing technologies. In addition, his team is responsible for managing Merkle’s data centers in Columbia, Maryland and Denver, Colorado. Russ has approximately 20 years of experience in building and integrating customer solutions for some of the largest companies in the world. Prior to joining Merkle, Russ worked at Capgemini where he led the Digital Content Services group focused on the impact of digital technology to consumers including digital asset management, customer experience, analytics / insight and monetization. He has also held CTO positions at Toyota Motor Sales USA and Koios Works, an advanced media and entertainment organization. He graduated with an M.S. in Computer Science, a B.S. in Computer Science and a B.A. in Neurobiology all from Washington University in St. Louis.
Ron Park, VP, Quantitative Solutions Group, Merkle
Ron Park has over 17 years of experience in advanced analytics and database marketing. He leads Merkle’s cross-vertical analytic practices including marketing mix optimization, segmentation, digital analytics, analytic consulting and market research. Ron also serves as Merkle’s Chief Strategy Officer for the Retail Practice where he is responsible for applying Merkle’s Integrated Customer Marketing (ICM)™ framework to the retail marketing function, enabling companies to leverage the strategic asset that is the customer portfolio. Ron has led key engagements with retailers like Walmart, Urban Outfitters, and Dell. He has helped clients better define a CRM strategy internally, improve marketing results through better targeting and defined by improved processes and approaches to marketing campaigns. Prior to joining Merkle, Ron held positions at Hostway, a leading web hosting company for small businesses, InfoWorks, a member of Rapp Collins Worldwide, and Market Knowledge, now part of Equifax. Ron holds an MS in Applied Math from DePaul University and a BA in Economics from the University of Chicago.
Brad Terrell, VP & General Manager, Netezza Digital Media, Netezza, an IBM Company
Brad Terrell is responsible for maximizing the value that Netezza, an IBM company, delivers to the many innovative digital media firms that power their large scale data analysis initiatives with Netezza’s data warehouse appliances. Before joining Netezza, Brad led digital media initiatives at Endeca as Director of Business Development and helped fuel the firm’s rapid growth from $10M to over $100M in annual revenue by penetrating new markets with innovative product solutions, partnerships, and strategic sales. Prior to Endeca, Brad helped design and launch products including the Spyglass Mosaic web browser, IBM PowerPC microprocessor, H&R Block online investing website, and FlightSafety International's FAA Level C-certified flight simulators. Brad’s entrepreneurial experience includes co-founding and serving as president of ElectricWish.com, ranked among the top 5 e-commerce sites on the web by ZDNet in 1999, and M-Nova, a pioneer in product development outsourcing to Eastern Europe. Brad holds an MBA from MIT Sloan and a computer science degree from Rice University. Visit Brad’s blog at: http://datadrivesmedia.com.
How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.
Webinar Cancellation Policy
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
Cancellation Refund Schedule |
One day prior to the webinar or before |
100% refund |
Less than one day prior to webinar or no show |
No refund - no account credit |
