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Wednesday, August 10, 2011   |   3:00 PM - 4:00 PM ET   |   Online


Sponsored By:

Join us for an informative webinar to explain how to successfully expand your customer base internationally by letting marketing become the driver for your company’s global growth. Register today and learn how the right customer data and technology can help you hit a home run.

Attendee Takeaways:

  • Gain a better understanding of just what "going global" means
  • Discover what considerations are key when adopting your global strategy
  • Learn how to execute multichannel direct marketing campaigns across the globe

 

Registration Rates

All Council Members: FREE
DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

 

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: DMA Customer Service   (Printable Form)
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Speakers:

Mark Donatelli, Director, Global Data Services

Mark has nearly 20 years’ experience in data collection and analysis, customer relationship management and product management, combined with leadership roles in sales, marketing and technology, spanning multiple industries. Mark’s current pursuits are dedicated to enabling clients to successfully navigate global expansion, with an emphasis on Acxiom’s emerging markets in Greater Europe, Asia-Pacific and South America.

Michael Lummus, Product Manager, Marketing Database Services

Michael Lummus is Product Manager for Marketing Database Services at Acxiom, where he leads product marketing, service design and finance for MarketEdge, a packaged customer database solution. Lummus studied Music Business at Belmont University and has an MBA in Information Systems from Auburn University. He has extensive experience in brand management, audience management and product development and owned a successful consulting practice in the entertainment field prior to joining Acxiom’s global multichannel marketing team.

How Our Webinars Work

It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

 

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