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Multichannel, Personalized Communication
Successfully Increase Engagement and Response

Wednesday, October 20, 2010
1:00 PM - 2:00 PM ET   |   Online

Sponsored by:     

          

As marketers we are all in the middle of ground-breaking changes that have re-defined traditional direct marketing. One of those ground breaking advancements is multichannel, personalized communications - the ability to engage your audience on a very relevant, personal level across print and digital channels.

See how marketers are embracing advanced personalization techniques to upgrade their marketing efforts, and how they're generating superior ROI for their organizations.

See how:

  • Club ABC Tours generated close to half a million dollars within 4 weeks of the launch of its multichannel campaign which leveraged personalized direct mail, email and Web pages (ECHO award finalist) - 10X ROI!
  • The Direct Marketing Association leveraged actionable insights from its database to create personalized event brochures in print and digital formats that generated close to $100,000 in registration revenue (ECHO award finalist)
  • ...and more!

Learning Points/Benefits of Attending

  • Learn how to generate higher response, readership and retention using personalization
  • Become more relevant and targeted across print and digital channels

Speakers:

Bruce Browning, Partner, Magjak

Bruce is an experienced marketer with expertise in both digital and conventional media. His hands-on style, extensive knowledge of cross channel communications and his sincere desire to achieve superlative results have secured him as an unparalleled resource for Magjak clients. Bruce's comprehensive industry experience includes data mining, cross channel marketing, acquisition and loyalty programs, variable-content direct marketing, custom web applications, digital services, and business development through new market channels. He is the "go to guy" for those who understand that successful marketing campaigns require a dedicated and knowledgeable professional with an eye on results.

How Our Webinars Work

It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

Registration Rates

All Council Members: FREE
DMA Member: FREE
Non-Member: FREE

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

 

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