Social media marketing is changing the way smart small and medium size businesses drive both new and repeat business. Whether you are still sitting on the sidelines, have just started social media campaigns or already consider yourself to be a pro, there is always more to learn. Word of mouth has always been the most powerful way to acquire new customers – and social media just turned up the volume on the voice of the customer. Social media means we can now engage prospects and customers to influence behavior both before and after the first sale. In this presentation, you will learn how social media has changed the way successful businesses increase reach and revenue. You will learn the role that social media plays in an effective marketing mix and how to get best results through an integrated email and social media marketing strategy. Also, using an award-winning case study, you’ll learn about the amazing ROI of a simple Facebook coupon promotion. Who should attend: independent marketing consultants, marketers in agencies with small business clients; small business marketers; anyone interested in learning more about why social media marketing is making difference for companies and how easy it is to get started! Key Learning Points
Speaker:
Mark Schmulen, General Manager of Social Media at Constant Contact As General Manager of Social Media at Constant Contact, Mark leads the company's social media marketing product strategy and external educational efforts. Previously, Mark served as CEO and Co-founder of NutshellMail, a free social media monitoring solution for busy small businesses and organization. NutshellMail is now part of Constant Contact's suite of online marketing tools. How Our Webinars WorkIt's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy! It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly. It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation. Webinar Cancellation PolicyIf you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety. If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
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