Social media marketing is changing the way smart small and medium size businesses drive both new and repeat business. Whether you are still sitting on the sidelines, have just started social media campaigns or already consider yourself to be a pro, there is always more to learn.
Word of mouth has always been the most powerful way to acquire new customers – and social media just turned up the volume on the voice of the customer. Social media means we can now engage prospects and customers to influence behavior both before and after the first sale.
In this presentation, you will learn how social media has changed the way successful businesses increase reach and revenue. You will learn the role that social media plays in an effective marketing mix and how to get best results through an integrated email and social media marketing strategy. Also, using an award-winning case study, you’ll learn about the amazing ROI of a simple Facebook coupon promotion.
Who should attend: independent marketing consultants, marketers in agencies with small business clients; small business marketers; anyone interested in learning more about why social media marketing is making difference for companies and how easy it is to get started!
Key Learning points:
- AIDA + S + Engagement - how social media will fatten your funnel
- Social Media ROI – a real case study with impressive reach and revenue growth
- Tips for integrating e-mail and social campaigns to optimize impact and efficiency
Mark Schmulen, General Manager of Social Media at Constant Contact
As General Manager of Social Media at Constant Contact, Mark leads the company's social media marketing product strategy and external educational efforts. Previously, Mark served as CEO and Co-founder of NutshellMail, a free social media monitoring solution for busy small businesses and organization. NutshellMail is now part of Constant Contact's suite of online marketing tools.
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