Sponsored by: The hype about Social Media Marketing is undeniable. But what do we really know about how American companies are using social media strategies to engage customers and generate loyalty? What level of visibility do companies enjoy on Facebook, LinkedIn and Twitter? How do marketers measure social media success? And the question everybody keenly wants answered: How much is being spent? The U.S. Direct Marketing Association and loyalty experts at COLLOQUY teamed up to produce the definitive survey-based profile of U.S. marketers' social media activities, tapping in mid-2010 the expertise of DMA's nationwide membership and tens of thousands of COLLOQUY subscribers. In this presentation you'll obtain vital information about which metrics your colleagues and competitors are using to measure the effectiveness of social platforms, how they rank the platforms and how many customers they're engaging. Find out how your spending stacks up against the budgets other companies allocate to social media efforts, what dollar percentage the others are earmark for each platform and how they're sourcing social media funding. Unless you attend this webinar, you'll be twittering in the dark. Speakers:
Kelly Hlavinka As Partner of COLLOQUY, Kelly Hlavinka directs all strategic consulting, publishing, education and research projects. Kelly established the COLLOQUY Consulting group in 2003 and under her direction it has grown to a team of seven internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. Kelly joined COLLOQUY in 1996 serving clients including Verizon, ExxonMobil, and General Electric in both Account Management and Business Development roles. Her extensive knowledge of loyalty marketing is supported by expertise in direct marketing, consumer research and customer analysis. Kelly specializes in helping companies determine their customers' current purchasing behavior, so they can track loyalty more effectively and set up good strategies and program structures to match their needs. An acknowledged expert in the theory and practice of loyalty marketing, Kelly's bylined articles have been published by DM News, The DMA Insider, DIRECT and COLLOQUY and she is often quoted by publications including Newsweek, Advertising Age, CMO, Cards & Payments, Smart Money and 1to1 Magazine. Kelly has been a featured presenter at industry conferences sponsored by the DMA, FTMA, IIR and Source Media and she leads COLLOQUY's faculty in teaching a series of Loyalty Marketing Workshops and Webinars around the world. Kelly's previous experience includes marketing positions with Buyers Choice (now The Polk Company), ACS, Inc. a Reston, Virginia database marketing company and Equifax Consumer Direct. She holds a BS degree in Business Management from George Mason University. COLLOQUY comprises a collection of resources devoted to the global loyalty-marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty-marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY's Research and Education divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 25,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.9184. How Our Webinars WorkIt's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy! It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly. It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation. Registration Rates
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