Come to THE event for senior executives who want their agencies to survive and thrive in 2009 and beyond. Hear top-level discussions on these topics:
What is the right agency model for these tough times?
What if you could go someplace nice to talk to other senior agency people to hear and discuss ideas to ride out this recession as well as other challenging issues like...
Also, in a non-threatening, comfortable, Agency Leader-only environment, ask questions of the speaker panels and discuss:
- Why are DM Agencies leaving money on the table? Diversity agencies are taking away your business.
- Monetizing New Media Can you actually make money off the latest gadgets and this social media.
- NEW SESSION: Marketing During a Recession: 12 Critical Strategies for Marketers What do you say to a client that wants to cut is budget in 2009? Should they cut, hold to a 2008 budget or expand?
- How Direct Marketing Agencies Can Weather the Recession? The DMA Direct Marketing Council’s Segment Advisory Board will give out some tips to ride out this recession.
Today, the most successful agencies have redefined themselves as companies that provide a combination of marketing services and specialized advertising for all available channels. How is this being done and by whom?
MAKE YOUR RESERVATIONS TODAY AT THE STUNNING
Loews Coronado Bay Resort, San Diego, CA Great hotel rates: $199 Single/Double.
After attending this session, you’ll learn:
- Different options for your agency to ride out this recession
- How to make money with the new media
- New ways to grow your agency new business in this post-election, new demographic marketplace
- How better manage relationships with other specialty agencies
In a season of change, the DMA Agency Leaders* are back!
Plan to attend THE event for senior direct marketing agency personnel that will provide the perfect forum for learning, sharing ideas, and networking with your peers.
Register for this event and SAVE $100.
SPONSORSHIPS: The DMA Direct Marketing Agency Council will provide you, the Agency Leader, with the keys to successfully embracing today’s agency challenges. In the great company of your fellow agency professionals, learn how to keep pace with the redefined agency wheel and ensure compliance. Kick off the New Year with fresh, vital business solutions which will continue to fuel your agency growth!
This event is produced for DMA Agency Leaders:
DMA Agency Leaders represent senior positions from DMA member agencies practicing direct marketing and who conduct business with integrity, excellence, and creativity in an ongoing effort to grow and foster the art and science of direct marketing, their agencies and the clients they serve. This event fulfills this mission and provides a forum for senior executives to discuss direct marketing agency issues.
Join the DMA DM Agency Council to be a part of this dynamic group and to keep aware of its future one-of-a-kind gatherings. Join today.
For more information on the DMA DM Agency Council, please call Lisa Merizio Smith at 212.768.7277, ext. 1567.
