Schedule-At-A-Glance*
DMA Agency Leaders Group will be given exclusive time after each session to ask questions of the panelists and discuss issues among themselves in an "executive session".
| Thursday, January 22, 2009 | |
| 7:30 PM - 8:30 PM | Meet at the Bar |
| Friday, January 23, 2008 | |
| 7:30 AM - 8:00 AM | Registration & Continental Breakfast |
| 8:00 AM - 9:30 AM | Welcome & Session 1: Why are DM Agencies Leaving Money on the Table? |
| 9:30 AM - 10:00 AM | Agency Leaders Only Executive Session: |
| 10:00 AM - 10:15 PM | Refreshment Break |
| 10:15 AM - 11:30 PM | Session 2: New Media Consumption and How Agencies can Monetize this. |
| 11:30 AM - 12:00 PM | Agency Leaders Only Executive Session: |
| 12:00 PM - 2:00 PM | Luncheon & Session 3: Lines are Blurring - Are Promotion and PR agencies doing more DM? |
| 6:00 PM - 7:30 PM | Networking Cocktail Reception |
| Saturday, January 24, 2008 | |
| 7:30 AM - 8:00 AM | Continental Breakfast |
| 8:00 AM - 9:30 AM | Session 4: Who is the New Competition? |
| 9:30 AM - 10:00 AM | Agency Leaders Only Executive Session: |
| 10:00 AM - 10:15 PM | Refreshment Break |
| 10:15 AM - 12:00 PM | Session 5: How Direct Marketing Agencies Can Weather the Recession? |
NOTE: Schedule subject to change.
