Schedule-At-A-Glance*
| Thursday, January 28, 2010 |
| 7:30 PM - 9:00 PM |
Meet at the Bar |
| |
| Friday, January 29, 2010
|
| 7:30 AM - 8:30 AM |
Registration & Continental Breakfast |
| 8:30 AM - 8:45 AM |
Welcome & Attendee Introduction |
| 8:45 AM - 9:45 AM |
Session 1: Getting the Most Out of Web Analytics |
| |
Speaker: Joe Teixiera, Manager Web Intelligence, MoreVisibility |
| 9:45 AM - 10:00 AM |
Refreshment Break |
| 10:00 AM - 11:00 AM |
Session 2: Finding Talent/Converting Your Existing Talent |
| 11:00 AM - 11:15 AM |
Refreshment Break |
| 11:15 AM - 12:15 PM |
Session 3: Confessions of a Traditional Guy Gone Digital |
| |
Speaker: Lydell Capritta, Senior Partner - General Manager, RMG Connect |
| 12:15 PM - 1:15 PM |
Luncheon Break |
| 1:30 PM - 2:30 PM |
Session 4: Transitioning to the 21st Century Marketing Mix |
| |
Speaker: Eric Paczewitz, Principal, Co-Founder, Personifeye |
| 2:30 PM - 2:45 PM |
Refreshment Break |
| 2:45 PM - 3:45 PM |
Session 5: Rx for agencies suffering from Direct, Digital, PR and Social Media Confusion or Disorientation. |
| |
Speaker: Clive Maclean, Consultant, Clive Maclean Consulting |
| 3:45 PM - 6:00 PM |
Afternoon is your time to enjoy the resort |
| 6:00 PM - 7:30 PM |
Networking Cocktail Reception |
| |
| Saturday, January 30, 2010 |
| 8:00 AM - 8:45 AM |
Breakfast Roundtable - Pure Play Agency or Integrated Agency, Pros and Cons |
| 9:00 AM - 10:00 AM |
Session 6: Social Media- Who's Doing It Well? |
| |
Speaker: Michael Gass, Consulting, Fueling Ad Agency New Business Through Social Media
|
| 10:00 AM - 10:15 AM |
Refreshment Break |
| 10:15 AM - 11:15 AM |
Session 7: Striking Gold With Social Media Integration |
| |
Speaker: Sid Liebensen, Managing Partner, Marketing Highway |
| 11:15 AM - 12:00 PM |
Session 8: Best and Worst of 2009 - Lessons Learned |
NOTE: Schedule subject to change.
