Join in on this virtual seminar that explores current and future marketing budgets, technology, channel strategies, and advanced database marketing based on the current executive-level research by Epsilon.
Survey data suggests that 2006-2007 will mark the sudden evolution of advanced database marketing. Something that started out as a specialized pursuit will now prevail as a preliminary foundation for most marketing programs. Response data illustrates industry-wide awareness of tools and technologies that support database marketing and one-to-one sales strategies. While fewer than half of our survey respondents reported using a loyalty or rewards solution, Web analytics, content decision making tools, campaign management and workflow tools, campaign optimization and tracking tools, or marketing automation tools, more than 60% of respondents reported plans to use all of these within twelve months. Marketers’ interest greatly support the emergence of a spectrum of new tools and channels, specifically regarding broader communications and marketing initiatives that constitute a major change in the traditional marketing landscape.
This session will build a prediction for the future, combining fluid market conditions, emerging technology, a media market in flux, and the search for the next critical channel. Session attendees can expect to come away with:
- An intelligent grasp of the traceable, direct revolution and how multiple shifts in the data technology and media worlds have predictably pushed marketers toward a new set of principles and tactics that favor particularly direct marketing approaches to problem solving
- Benchmark industry/competitive intelligence on marketing technology adoption including a quantitative, “reality-check” view of emerging channels and technologies
- Deeper insight into industry-wide marketing practices and organizations
- An actionable understanding of investment and marketing trends that aid budget forecasting and media planning efforts in the near-term
Speaker
Peter Girard, Senior Director, Marketing — Corporate Communications, Epsilon
Peter Girard is a veteran marketing and communications professional with diverse experience in direct marketing, internet technology, and journalism. As senior director, marketing — corporate communications, Peter oversees corporate marketing efforts, managing internal and external messaging within press and analyst outreach initiatives, public relations, and client communication programs. As part of his mission to build upon Epsilon’s market-leading position, Peter helps direct and bring to market key research, including studies on the increasingly prominent role that customer knowledge and technology plays in helping leading brands maximize their relationships, results, and marketing ROI in an evolving marketplace.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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