Sponsored by: As consumers focus more on protecting themselves from what they perceive as a "direct attack" by marketing media, smart marketers need to recalibrate their arsenal to deliver their messages, if they want to move the needle. This session will focus on what's most important, the "sizzle," the sale, the share or the "status update." Learn how to integrate the media you can control, to deliver authentic, personal and welcomed communications to your audience, where they actually are & where we know they're headed.
Speaker
Barry Berkowitz, Vice President, Digital Marketing Solutions, Infogroup Interactive Barry's focus today is on helping Infogroup clients innovate and tap emerging technologies to deliver the results they most desire from the most relevant channels. These results include: Sales, subscriptions, new trials, affinity, loyalty, fans, followers, activated "influencers" and shares. Barry's been gathering intelligence from audiences and driving them to action since the early days of the web. Originally an attorney in New York, he helped build online research firm IAG Nielsen to profitability; dramatically increased the scope of services & "A List" client roster for interactive promotions powerhouse ePrize; and helped IPG Agency, "Dailey" in Los Angeles, develop award winning mobile and socially integrated ad campaigns for top clients. His career has focused on delivering success for some of the world's best respected brands, including adidas, Microsoft, Expedia, LG Electronics, Intuit, HBO, Honda and more. Barry's experienced yet innovative approach to today's digital landscape focuses on strategies and winning tactics that drive measurable results for client organizations of all types and sizes. How Our Webinars WorkIt's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy! It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly. It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation. Registration Rates
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