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DMA Forum on Digital Innovation

Wednesday, December 15, 2010   |   New York: The Random House Tower - 1745 Broadway, NY, NY 10019
Sponsored By:


Hosted By:

Register Today!

The DMA would like to invite you to our inaugural Forum on Digital Innovation presented by the DMA Councils and Ovative/Group - a leader in enabling organizations to realize digital innovation.

At this full-day executive level event for leaders in media, retail, brands and agencies you will hear digital transformation case studies from Best Buy, Meredith, RedBox and Sears.

Throughout the day leading venture-capital backed companies will demonstrate how they are advancing the future of digital marketing. You will see disruptive innovations in one-to-one customer addressability, location-based mobile engagement, content management systems that merge commerce and social media, and more. Capping the day a panel of leading venture capitalists will share their perspectives on what's next in innovation, and companies to watch in 2011.

Schedule at a Glance

8:30     Coffee & Continental Breakfast

9:00     LAWRENCE KIMMEL, CEO, DMA
The New Direct Marketing - Introductions

9:10     DALE NITSCHKE, Managing Partner, Ovative/Group
Leadership challenges in realizing innovation

TECH DEMO:   Acxiom

10:00     BOB KUPBENS, Vice President, eCommerce, Delta Air Lines
Learn about the travel industry's first social media 'Ticket Window' enabling bookings directly from Facebook and other social media sites

TECH DEMO:   Alvenda

10:45     Break

11:00     AMY GIBBY, Vice President of Marketing, Redbox
Unleashing the power of local digital with more than 24,000 locations

TECH DEMO:   Yume

11:45     PETER MCCARTHY, Vice-President, Online Marketing
              ANDREA SHEAHAN, Vice-President, Digital Development and Publishing, Random House

TECH DEMO:   Better Advertising

12:30     Lunch

1:30     JANET VIANE, Vice President Marketing Operations, Sears Holding Corporation
Building Personalized Digital Relationships

TECH DEMO:   Aster Data

2:15     DAN HICKEY, Senior Vice President, Digital Engagement, Meredith Corporation
A traditional media company’s transformation into a leading marketing services company

TECH DEMO:   Magnify

TECH DEMO:   Altruik

3:15     Break

3:30     KURT HULANDER, Platform Leader, Emerging Business, Best Buy
A discussion around new connected devices and platforms

4:15     Venture Capital Panel

  • Kim Garretson (Moderator), Founding Partner, Ovative/Group
  • Gil Beyda, Managing Partner, Genacast Ventures/Comcast Interactive Capital
  • Tim Hanlon, CEO/Managing Director, Velociter/Mediabrands/IPC
  • Ian Sigalow, Partner, GreyCroft Partners

5:00     Wine and Cheese Reception

Registration Rates

DMA Council Member: $99
DMA Member: $99
Non-Member: $199

Not a member? Find out more about DMA membership and its councils.

See information on how to join DMA.

 

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you must cancel, submit cancellations in writing to The DMA Customer Service Department. However, you may transfer your registration to someone else without penalty. No refunds will be issued for any missed sessions or events, including sessions missed due to travel delays or cancellations. See chart below.

Cancellation Refund Schedule
One week before event 100% refund minus $100 processing fee
December 7, 2010 or no show No refund, no account credit

Mail Preferences

From time to time, the DMA makes the names of its customers available for rental to reputable companies who wish to make offers of value to our customers. If you'd prefer not to receive such offers, please send the mailing panel from this brochure to the address below and state "No third party promotional material."

Also, if you no longer want to receive DMA promotional mail, please send the mailing panel from this brochure to the address below and state: "No DMA promotional material."

Mail Preferences
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700

 

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