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Subject: You Want to Do What? Tales from a Marketing Idea Guy (and How He Resolves the Conflicts with the Fulfillment & Operations Folks Who Think He’s Crazy)!

With the consistent growth of the Insert Media industry and the ever-evolving and changing needs of marketers, new challenges are created on a daily basis. This lively session will feature a marketing professional who is always full of interesting and creative insert ideas, but who must work with the legal, creative, purchasing and fulfillment folks before implementing these ideas.

You’ll see how obstacles are handled, adjustments made and the original concept evolves!

Speaker

Michael Feldstein, Director of Insert Media, Boardroom, Inc.

Who Should Attend?

  • Marketing & Operations personnel – learning from the experts
  • Veterans – picking up quick tips
  • Young Professionals or anyone new to the industry– learning the process
  • Anyone involved in marketing, merchandising or creative

Registration Rates

DMA Circulation, Insert, B-to-B, Catalog, DM Agency, Financial & List Council Member: $75
DMA Member: $95
Non-Member: $115

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you cannot send a substitute, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule
September 10, 2008 or before 100% refund or account credit
September 11, 2008 - September 15, 2008 Account credit
September 16, 2008 or no show No refund – no account credit

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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