According to a recent Vertis study, Inserts and Circulars work best for getting attention and driving buying decisions. The growth of insert use has out-paced other forms of advertising, such as television and has a better retention ROI than Search Engine Marketing. With the increasing costs of direct mail, the insert channel continues to attract interest from companies with no insert experience.

This presentation will be an introduction to what insert media is and provide a “how to” for testing the channel. Planning, lead times and testing timeframes will also be discussed, as well as best practices and todays insert users. Learn how insert media fits into the current economy and how you can use it for optimal business growth. Don’t miss this user friendly virtual seminar where you will get information you need, right at your fingertips.

Participants will:

• Understand each industry component on the Management and Brokerage sides of the business and the process of how these components work together.
• Master all major considerations and costs associated with budgeting and planning for an insert media test campaign.
• Absorb the difference between many traditional insert channels and how they fit into a campaign strategy.
• Learn the questions to ask when looking for an insert broker or manager to represent them.