Beyond Direct Marketing: How to Convert Your Campaigns into Sales Revenue

Sponsored By:

A successful marketing strategy requires the investment of time and money to deliver prospective customers to your commerce website. To convert to sales revenue, your shoppers must have a positive experience by quickly and easily finding relevant products. This webinar will focus on three key topics to allow you to continue your marketing and merchandising efforts through the customers’ online experience:

1. How dynamic site search tools and guided navigation can deliver products that are most relevant to your customers and most profitable to you.
2. An introduction into effective cross-sell and up-sell tactics and tools.
3. Tools for the presentation of your product – from spin and zoom to product configuration.

Registration Rates

All Council Members:	FREE
DMA Member:	FREE
Non-Member:	FREE

See information on how to join DMA.

Ways to Register

Online:	Register Now
Fax:	212.302.7643
Phone:	212.790.1500
Mail:	DMA Customer Service (Printable Form) 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Speaker:

David Hess, Senior Business Development Manager, Zeon Solutions

David has been an active part of the direct marketing industry for over 11 years and has enjoyed sharing his knowledge and insight through seminars and webinars on topics ranging from solution sales and integrated marketing to sales team development and ecommerce best practices. David received his B.A. in Economics and Political Science from Drake University and his Executive M.B.A. from the University of Wisconsin – Milwaukee.

Zeon Solutions, Inc. is a rapidly growing Enterprise eCommerce, Web Solutions & Custom Software Application Development Company. Headquartered in Milwaukee, WI, Zeon is a leader in delivering innovative solutions that improve an organization’s effectiveness within the e-business sector. Since our inception, we have been successfully delivering enterprise scale, customer designed applications and e-business solutions on-time and within budget for our customers worldwide. As we strive to be an integrated partner and achieve the position of "trusted advisor" to every client, our three core focus areas include Web Solutions, Software Application Development and Online Marketing.

How Our Webinars Work

It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.