Featured Speaker:

Ron Dillehay, Director of Marketing, FUJIFILM USA

Ron Dillehay manages the marketing and development teams for SeeHere.com, a photo printing, gifting, and sharing website from Fujifilm. SeeHere.com leverages a mix of online and offline marketing programs to drive sales and grow the SeeHere customer base. Prior to SeeHere, Ron managed consumer & private label film and one-time-use cameras for Fujifilm.

Roslyn Layton, Director of Agency Services, Coremetrics

Roslyn Layton leads the Coremetrics Online Marketing Agency team, which conducts SEO (search engine optimization), PPC (pay-per-click) marketing, and multichannel marketing (maximizing sales both online and offline) for leading B2B and B2C companies. Roslyn is a contributor to a series of books on internet marketing including Search Engine Marketing published by McGraw-Hill (2009). This book details how to maximize leads and sales for your online business as well as introduces important concepts in online marketing. Roslyn wrote Chapter 2, an explanation of how to calculate the relevant key performance indicators (KPIs) you need to run your business: Customer Lifetime Value (CLV), Cost per Lead (CPA), Cost per Action (CPA), Profit Margin (PM), and Close Rate (CR).