Sponsored by: Google Analytics has made online marketing life easier than it used to be by providing a user-friendly interface and plentiful reporting tools and features. It's also helped marketers and website owners around the globe obtain a better understanding of their traffic patterns, search terms used, entry and exit points, and most importantly, what important actions the visitors to the website are taking. Therefore, Google Analytics is not only user-friendly and visually appealing, it's actionable, insightful, and helpful in understanding your website and your visitors. By learning how to leverage all of the available features that Google Analytics has to offer, you (the website owner / marketer / IT director) will be on your way to improving task completion rates and reducing your website's pain points by knowing how to properly set profiles up, create filters and goals, and use the powerful, advanced features in Google Analytics like Intelligence, Custom Alerts, Custom Reporting, Annotations, and Advanced Segments. However, as great as Google Analytics is, it isn't perfect and it can't do everything. That's why, to be truly successful online, you must use some of the other Google-based programs that are freely available. For example, the Search-Based Keyword Tool allows you to build a comprehensive, targeted list of keywords for any pay-per-click campaign, and the DoubleClick AdPlanner platform lets you create a media plan for your next Google Display Network campaign. Join us for a live webinar on Thursday, September 23rd at 1PM EST / 10 AM PST as we'll roll up our sleeves and show you how to leverage Google Analytics and some other fascinating Google programs. When the webinar is over, you'll have the knowledge and confidence to log-in to Google Analytics (or Google program) and extract valuable, actionable insights from your data and apply your knowledge to your website and your marketing campaigns. Topics to be covered include:
Speaker:
Joe Teixeira Joe Teixeira is the Director of Web Intelligence at MoreVisibility, a Google Analytics Certified Partner (GACP). Joe is a leading expert in the field of Web Analytics, as he is Google Analytics Individually Qualified (GAIQ), and Google AdWords, Yahoo Search Marketing, and MSN AdCenter Certified. Joe has presented on a variety of topics, including web analytics, pay-per-click marketing, SEO, as well as webinars focusing on user-experience and testing. How Our Webinars WorkIt's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy! It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly. It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation. Registration Rates
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For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org. Payment Policy and ConfirmationIn order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat. Webinar Cancellation PolicyIf you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety. If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
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