CONGRATULATIONS TO OUR AWARD WINNERS!
||2009 List Leader of the Year:
CEO, Adrea Rubin Marketing, Inc.
Adrea began her Direct Marketing career in 1974 as the Direct Mail Marketing Association's Insurance Council Administrator. While spearheading the DMIC, Ms. Rubin was hired as a list brokerage account executive by Names Unlimited, then owned by Colonial Penn Insurance Company. In 1976, she was recruited by Direct Media to open their New York City branch office. During her tenure as Executive Vice President at DMI, she was named Salesperson of the Year from the award's inception until 1988. Adrea became the first female member of the board of directors and was one of the original shareholders.
Ms. Rubin capitalized on her entrepreneurial spirit and forward thinking by opening Adrea Rubin Marketing, Inc. in 1990. As a testimonial to her abilities, 100% of her client base continued to utilize her list brokerage services in the new venture. At present, the average tenure of the firm's client base is 20 years. Recognizing the changes that would affect the future of the list business, Adrea merged the concept of traditional list brokerage with the non-traditional use of compiled data. As a result of her vast knowledge of the insurance industry, Adrea applied this concept of utilizing psychographic and demographic data to counteract the effects of the shrinking traditional list universe. A specialty firm by design, Adrea Rubin Marketing, Inc. has remained true to the insurance sector while establishing her credentials in the credit arena, continuity, and senior and health industries. In 1992, Adrea created Adrea Rubin Management, Inc. Today, both firms embrace multi-channel direct marketing.
The Adrea Rubin companies offer unique customer acquisition, media, and list management solutions to drive business growth. This innovative perspective combines strategy and tactics that amplify and ensure mailers' continued success. Adrea Rubins reputation and high visibility in the marketplace is the key to the companies' success. Over the years, the firms' role has evolved. They have become fully integrated strategic marketing partners. Adrea is involved in creating new products, developing marketing opportunities, formulating creative concepts, and increasing market share for clients of the firm.
Adrea is a long standing member of the DMA and List Leaders Group. She is the 2009 Chairperson for Fast Forward. She continues to speak at many industry events and has published numerous articles.
||2009 Ron Davis Young List Professional:
Account Supervisor, American List Counsel
Robin Smith, a graduate from Rider University with an MBA in Marketing, BS in Marketing, and a BS in Advertising, joined ALC in 2004 as an intern to the Customer Acquisition group. In her short tenure she has been promoted three times and now serves as an Account Supervisor. Her promotion last year was a result of her strong client relation skills, strategic recommendations and operational coordination in the publishing, catalog, financial services and on-line arenas. She effectively manages ALC clients business by helping them acquire new customers through multiple channels profitably. Robin is responsible for managing such accounts as: Time Inc., Saturday Evening Post, Disney Publishing, Highlights for Children, Kids Discover, Progressive Business Publications, New Jersey Monthly and Technology Review.
She supervises Account Executives and Assistant Account Executives and is responsible for training, planning and directing of the account teams. She has trained and developed new members of the industry through our ALC University program, including clients. The clients have attributed this training to be a major factor in the development and success of their staff.
Robin has attended many training and education programs through the DMA and affiliated organizations. The experience and knowledge gained at programs such as: Basic Training, Young Catalog Professional, and Young Circulation Professional, has contributed to her development.
||2009 Industry Innovation Award:
consultant/copywriter/proprietor of BusinessCommonSense.com enewsletter
Since 1976, Denny Hatch has been a freelance direct mail copywriter, designer and consultant. Currently, he is a contributing editor of Target Marketing magazine serving the direct marketing community as well as a feature writer for Catalog Success. In past lives he has been a book salesman (Franklin Watts), an advertising salesman (Library Journal), run book clubs (Macmillan, Meredith, Grolier), been a copywriter for a direct mail agency (The Weintz Company).
In 1984, with his wife Peggy, he launched the newsletter, Who's Mailing What! out of their home in Stamford, CT; it was based on his massive library of direct mail samples. To create the newsletter, Denny would read 3,000 to 4,000 direct mail packages a month in more than 200 categories--business, consumer, non-profit and catalogs--and presided over a library of over 200,000 direct mail samples; for a fee subscribers could get copies of any of these mailing packages. In 1992, his company was acquired by North American Publishing Company in Philadelphia where he continued to publish the newsletter, as well as editing Target Marketing and The Directory of Major Mailers and What They Mail. After five years with Target Marketing, the publication was once again highly profitable. He went back on his own in 1996.
In 1989 Denny was featured in a front-page article in The Wall Street Journal, has been quoted in Time, Newsweek, and Forbes and has appeared on NBC’s Today program. Denny is a frequent speaker at direct marketing seminars and conferences in the U.S., the U.K, Canada and the Far East. Denny is the author of four business books: PRICELINE.COM: A Layman’s Guide to Manipulating the Media; 2,239 Tested Secrets for Direct Marketing Success (with Don Jackson); Method Marketing; Million Dollar Mailings; He is also the author of 3 published novels as well as editor of and contributor to his great-grandfather’s memoir, Jack Corbett: Mariner.; His current gigs: the 2x-a-month e-zine businesscommonsense.com and consulting for a major defense contractor.
To reserve a table of 10 at this dinner, please download this form and return as soon as possible.
Be sure to join us earlier in the afternoon for DMA Fast Forward Executive Workshop on June 15, 11:30am - 4:15pm at DMA Seminar Center in NYC.
Featured speakers are John Greco, President and CEO, DMA; and Kelly Browning, EVP & COO, American Institute for Cancer Research and Chairman of the Board, DMA; and workshop leader, Edie Weiner, Author of Future Think, How to Think Clearly in a Time of Change and President, Weiner, Edrich, Brown, Inc., a futurist consulting group. Fast Forward is the one and only conference for senior-level list & data professionals.
Battery Gardens Restaurant is nestled at the southern most corner of Battery Park, right along the water's edge, lies a Manhattan oasis called Battery Gardens - a restaurant with sweeping panoramic views of glorious New York Harbor, including historic Ellis Island and The Statue of Liberty.
Be sure to register for the DMA List Leader Fast Forward Executive Workshop, the only event of its kind held solely for list executives. Continue the learning and share of ideas with your peers at the reception and at your dinner table.
For information about available sponsorships at the Fast Forward symposium and dinner, please contact us.