Mobile Couponing:
Generating Sales and Consumer Engagement
Sponsored by DMA Mobile Marketing Council and iLoop
Thursday, July 16, 2009
2:00 PM - 3:00 PM (EST) | Online
Special Thanks to our Generous Sponsor: 
Mobile couponing drives sales and consumer engagement, it is one of the leading incentives marketers can offer consumers to stimulate consumer involvement in mobile enhanced marketing programs. According to Forrester Research, mobile couponing is the second most active mobile marketing tactic employed by interactive direct marketers. Learn how hundreds of local small to medium size enterprises and national retail changes are employing mobile couponing both directly thought the mobile channel as well as through the mobile enhancement of their traditional and new media channels.
- Learn about innovations and trends in mobile
- Understand mobile marketing and where mobile couponing fits in
- Define mobile couponing
- Review key mobile couponing case studies
- Tips for getting started
Who Should Attend
Marketing executives, agency creative professionals, direct response marketers, email marketers, non profit fundraisers, database marketers, practicing mobile marketers, public relations professionals, broadcasters, advertisers, or any other professional engaged with brand or direct response programs.
Speakers
Your speakers will include leaders form both the direct marketing and mobile space: Steven Gray, Chief Operating Officer for MoneyMailer, and Michael Becker, VP of Mobile Strategies for iLoop Mobile. Together, they'll help you gain a solid understanding of mobile couponing. How couponing call-to-actions can be added to traditional and new media to drive sales and how direct mobile marketing is used to engage consumers.
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Steven Gray Chief Operating Officer MoneyMailer |
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Michael Becker VP of Mobile Strategies iLoop Mobile |
Registration Rates
| All Council Member: | FREE |
| DMA Member: | $149 |
| Non-Member: | $199 |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
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