If being targeted and relevant is important offline or on the fixed Internet, it is a thousand times more important on the mobile device, where customers are quickly irritated (if not charged) by ill-fitting marketing pitches. Join us as we explore the exciting new world of mobile analytics and how it can play a central role in the end-to-end, cross-channel marketing effort. This presentation discusses the latest technology strategies and tools for migrating analytics into the emerging mobile content world. It discusses the differences between fixed Internet analytics and those called for by the mobile environment, and how best to make the transition. More importantly, it examines how to go beyond measurement in order to turn insight into action and thereby reap the true potential of the mobile channel by achieving a more interactive marketing presence anytime, anywhere. Benefits
Who Should Attend
Speaker
Akin Arikan, Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He works as a senior segment manager for Internet marketing at Unica Corporation, responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Akin has been working with web analytics practitioners over the last seven years now. He has been presenting at many conference to share the learnings and best practices from his experience with customers. He received a degree in computer science and business administration from the University of Hamburg, Germany. Akin is also a blogger at http://multichannelmetrics.com. How Our Webinars WorkIt's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy! It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly. It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation. Registration Rates
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For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org. Payment Policy and ConfirmationIn order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat. Cancellation PolicyIf you cannot attend an webinar for which you are registered, please send a substitute. Substitutions are allowed at any time. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety. If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
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