Mobile Marketing at Retail:
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Special Thanks to our Generous Sponsors:
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Discover how mobile marketing within the retail area can both drive and increase consumer engagement and sales. In this webinar, you'll review key case studies and explore techniques for monitoring, measuring and analyzing your mobile marketing programs, as well as learn how to leverage the insights from the data to refine your campaigns.
Benefits of Attending this Webinar
- Obtain an overview of the mobile channel and leading industry metrics
- Discover the keys to mobile marketing success in retail: what works and doesn't
- Learn the methods and measures of mobile in retail
- See how Mandee, Quicksilver, Vans and others have succeeded with mobile
Who Should Attend
Marketing executives, agency creative professionals, direct response marketers, email marketers, non profit fundraisers, database marketers, practicing mobile marketers, public relations professionals, broadcasters, advertisers, or any other professional engaged with brand or direct response programs.
Speakers
Michael Becker
VP, Mobile Strategies
iLoop Mobile
Michael Becker, a leader in the mobile marketing industry, assumes the roles of entrepreneur, volunteer, author and academic. Mr. Becker is VP, Mobile Strategies for iLoop Mobile, the industry's leading mobile marketing solutions provider. In addition, he is the Global and North American Vice Chairperson for the Mobile Marketing Association and a founding member of the Direct Marketing Association's Mobile Council. Mr. Becker is the founder and co-editor of the MMA International Journal of Mobile Marketing, contributing and co-author to Mobile, Internet and Web Marketing All-in One for Dummies, and has written over 60 articles and conducted hundreds of seminars on mobile marketing. On the academic front, he is pursuing a doctorate in mobile enhanced customer managed interactions at Golden Gate University. Mr. Becker has been recognized for his contributions, having received the MMA Individual Achievement Award in 2007 and the Direct Marketing Education Foundation's 2009 Rising Stars Award.
Chris Goumas
SVP, Retail & Marketing Solutions
Access 360 Media
Christopher Goumas serves as Access 360 Media's vice president of retail development. He comes to Access 360 Media from Premier Retail Networks where he served as director of retail development. Previously, Goumas was vice president of sales, marketing and operations for Ideas.com. The bulk of Goumas' career was spent as president and CEO of Soccer Sports, Inc., a specialty sporting goods retailer/manufacturer/wholesaler catering to teens and young adults. Goumas holds a B.A. in social science/business from the University of California, Berkeley and has been a guest lecturer for entrepreneurship classes at the Haas School of Business.
Registration Rates
| Council Member: | FREE |
| DMA Member: | $149 |
| Non-Member: | $199 |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
Want to Learn More about Mobile Marketing?
For comprehensive training in mobile marketing, check out our in-person seminar, Create Winning Mobile Marketing Programs – Step-by-Step, on November 9, 2009 in New York City. You'll learn how to plan, launch, and evaluate winning mobile marketing programs – step-by-step. For more information, click here.
Payment Policy and Confirmation
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
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