Sponsor opportunities are available -- get in early!! Contact us today for best selection and placement. Special thanks to our content advisor: Mickey Alam Khan, Editor-in-Chief, Mobile Marketer.com and to our sponsors:

• Sears is one of the few major retailers making strides in mobile commerce with its Sears2Go service. Available at http://sears2go.com, the mobile commerce site lets consumers buy on the phone and pick up in-store. Items sold on mobile include appliances, automotive parts, apparel, computers and electronics, jewelry, toys and games, footwear, tools and lawn and garden equipment – basically the whole kit and caboodle. The department store chain understands that its customer base is increasingly mobile. Gain insight into the strategy and tactics as well as what works and what does not for Sears’ mobile commerce efforts.

  Speaker:

  Thomas Emmons, team leader for mobile/innovation, Sears Holding Corp.

  
  

• 9:15 A.M. - 9:45 A.M.
  Mobile Commerce: The Opportunity for Incremental Sales from On-The-Go Consumers

  Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases. The channel has the potential to not only complement ecommerce, but also drive incremental revenue for products or services with which the consumer may have familiarity. Also, better browsers and all-you-can-eat data plans on smartphones are fuelling an increase in shopping-related searches, thus adding a mobile element to retail store sales. Either ways, mobile commerce via mobile site, mobile email and text messages is the smart way to go for retailers and sellers of content and services.

  Speakers:	E. Jay Emmet, general manager, OpenMarket/senior vice president, Amdocs Marci Troutman, founder CEO, Siteminis Jonathan Bulkeley, CEO, Scanbuy
  Moderator:	Mickey Alam Khan, editor in chief, Mobile Marketer

  
  
• 10:00 A.M. - 10:45 A.M.
  Essential Elements of Mobile Commerce: People, Tools, Applications, Marketing, Billing, Payment and Fulfillment

  What is mobile commerce? How is it different from ecommerce? What does it take to make a mobile commerce operation live and what kind of resources are needed? A quick rundown on the fundamentals of mobile commerce.

  Speakers:	David Geipel, CEO, QWASI Gary Schwartz, president/CEO, Impact Mobile Mike Dulong, senior vice president of business development, Billing Revolution Heather Baker, managing partner, BennettBaker
  Moderator:	Dan Butcher, staff reporter, Mobile Marketer

  
  
• 11:00 A.M. - 11:45 A.M.
  How to Create and Deploy a Mobile Commerce Web site

  A mobile commerce site simply isn’t a paring-down of the retailer or marketer’s wired Web site. Retailers and marketers have to take account of the different mobile phones, screen sizes, operating systems and browsers to create a mobile site that enables not just easy searching and shopping, but also transactions. An iPhone site requires different attention from a mobile site geared to the BlackBerry phone, for example. But a mobile site is the first and perhaps most important requirement of a mobile commerce operation.

  Speakers:	Marci Troutman, founder CEO, Siteminis Ran Farmer, managing director – North America, Netbiscuits
  Moderator:	Krista Neher, CEO, Boot Camp Mobile

  
  
• 12:00 P.M. - 12:45 P.M.
  Mobile Coupons: The Ideal Customer Acquisition and Retention Tool

  Coupons may gain a second wind with their integration with mobile. How can retailers and marketers create and deploy coupons for offers and discounts on merchandise, shows or services? Mobile coupons can add legs to a successful, multichannel mobile loyalty program.

  Speakers:	Dean Macri, CEO, Cielo Mobile Jay Highley, president, Tetherball Michael J. Becker, vice president / mobile strategies, iLoop Mobile
  Moderator:	Dan Butcher, staff reporter, Mobile Marketer

  
  
• 2:00 P.M. - 2:45 P.M.
  Adding a Mobile Component to the Catalog, Retail Store, DRTV and Ecommerce Channels

  Perhaps mobile’s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce. The simple addition of a common short code and keyword can transform a campaign, call-to-action, store front or loyalty program. And it isn’t that difficult either. Add to that a mobile-friendly site and applications for devices such as the iPhone, BlackBerry, Nokia and others. With this combination, retailers and marketers can breathe new life into their customer acquisition and retention efforts.

  Speakers:	Pete Langlois, senior product manager for mobile services, NeuStar Adam Lichstein, chief operating officer, ShopText Eric Holmen, president, SmartReply Michael Foschetti, managing director, Mobisix
  Moderator:	Giselle Tsirulnik, associate editor, Mobile Marketer

  
  
• 3:00 P.M. - 3:45 P.M.
  How to Create and Execute Mobile Marketing Campaigns for Retailers, Catalogers and Direct Marketers

  Mobile marketing campaigns are not difficult to create, but they do require the help of experts to navigate through carrier, mobile device and privacy requirements as well as an understanding of consumer habits while on the go. Successful mobile marketing campaigns for mobile commerce or to leverage mobile across channels may give that retailer or marketer an extra edge in the marketplace.

  Speakers:	Eric Harber, president, HipCricket Shira Simmonds, president, Ping Mobile Tina Perry, regional director, Wyndham Hotel Group, Days Inn Worldwide
  Moderator:	Dan Butcher, staff reporter, Mobile Marketer

  
  
• 4:00 P.M. - 4:45 P.M.
  The Do’s and Don’ts of Mobile Commerce

  What are the absolute do’s and the never-do’s of mobile commerce? Following industry best-practice guidelines will ensure a pleasant shopping experience for the targeted mobile consumers. Following these common-sense guidelines will also prevent costly errors in judgment.

  

  Speakers:	Eric Holmen, president, SmartReply Alex Muller, president, Slifter Adam Kerr, vice president for North America, Bango
  Moderator:	Mickey Alam Khan, editor in chief, Mobile Marketer

Delegates can network and mingle with speakers, moderators, sponsors and DMA executives.

SAVE MORE MONEY THROUGHOUT THE YEAR! Join the DMA Mobile Marketing Council to be a part of this dynamic group and to keep aware of its future activities. MMC Members get the lowest registration fees to these events. For more information on the DMA Mobile Marketing Council, please contact Lisa Merizio Smith at 212.790.1567.

NEED HOTEL RESERVATIONS?

Registration

• ONLINE: Register Now

• PHONE: 212.790.1500

• FAX: Printable Form
  212.302.7643

• MAIL: Printable Form
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  New York, NY 10036-6700
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The last day to register online for this conference is July 7.

For questions/inquiries, please call 212.790.1500 or e-mail customerservice@the-dma.org.

Registration Rates

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DMA Mobile Marketing Council Member:	$99
DMA Catalog or Retail Council Member:	$99
DMA Member**:	$299
Non-Member:	$499

**The DMA member rate includes one free year of membership in the DMA Mobile Marketing Council.
Not a member? Find out more about DMA membership and its councils.

See information on how to join DMA.

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

About our sponsors:

• Leading publication on mobile marketing
  
• On mobile branding and direct marketing
  
• Targets marketers, agencies and media
  
• Newsletter signup at MobileMarketer.com
  
• Contact ads@mobilemarketer.com for ads
  

Cancellation Policy

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If you must cancel, please submit cancellations in writing to The DMA Customer Service Department. Cancellations received before July 7, 2009 will be refunded minus $100.00 processing fee. Cancellations received after July 7, 2009 will forfeit their registration fee in its entirety. However, you may transfer your registration to someone else without penalty. No refunds will be issued for any missed sessions or events, including sessions missed due to travel delays or cancellations.

Cancellation Refund Schedule
One week before event	100% refund minus $100 processing fee
4 Business Days prior or no show	No refund – no account credit

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