More people will connect to the Internet via mobile devices than desktop PCs within 5 years, and brands are spending and succeeding. It is now prime time as evidenced by Google and Apple getting into the game. Apple's announced acquisition of Quattro Wireless and Google's announced acquisition of AdMob create a new ecosystem that will ultimately benefit mobile subscribers and the entire market. Advertising will help better monetize applications, and provide more incentive for marketers to use mobile as part of an integrated marketing strategy. This webinar features client success highlights including an opted-in database of nearly 200,000; Nestle heard from customers that mobile marketing influenced their buying patterns, and Home Box Office saw mobile click-thru rates of nearly 13 percent. Benefits
Join Eric Harber, President and COO of Hipcricket and Angela Poe, the Online Marketing, Promotions and Social Media Manager of the Gary Group, to hear about customer results and mobile trends for 2010 including the mobile web, customer loyalty and satisfaction, mobile couponing, mobile databases and analytics, at our DMA New Year Webinar on January 25, 2010. Speaker
Eric Harber, President and COO, Hipcricket Eric has spent his career applying his business skills to products, services and companies at every stage of their strategic growth. His breadth of experience in general management, strategy, M&A, product, sales and marketing has earned him a reputation for driving revenue growth, building effective teams and managing change in dynamic environments. Along with Eric's leadership since joining HipCricket in 2007, the company has gone public, been given the Market Penetration Award by global analyst firm Frost & Sullivan, and has twice been named a pioneer by CTIA – The Wireless Association. His 20 years of industry expertise spans mobile, telecommunications, networking, e-commerce, media and entertainment. Prior to joining Qpass, Eric was General Manager and Executive Vice President of ChannelAdvisor Corporation, where he built relationships with customers and partners including Google, eBay, Amazon, Motorola, Sprint, Sears and IBM, establishing ChannelAdvisor as a leader in e-commerce/online marketplace software and services. About Hipcricket:
HipCricket, Inc. drives new revenue and customer loyalty for consumer brands, broadcast stations, and media companies through strategic, creative and measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and solutions company has delivered more than 45,000 successful campaigns for customers including Coca Cola, Staples, Hershey's, Jameson, Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting and NBC. With its industry-leading technology and experienced, customer-focused team, HipCricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands with audiences they desire to reach via the first comprehensive Hispanic Mobile Marketing Network. The company is based near Seattle with additional operations in New York and Mexico City. 
Angela Poe, Viral Marketing/Social Media Manager, The Gary Group Angela is currently the viral marketing/social media manager at The Gary Group. Formerly online marketing promotions and new media director at a music label, Angela has explored every corner of the Internet in search of the best pricing and strategies in every aspect of online marketing. Whether getting editorial placements, developing cutting-edge events, stunt and viral marketing executions, Angela takes each project to heart offering a custom campaign for every client. Her latest assignments have a strong focus on mobile seeking to engage the client's customers on their hand-held devices wherever they are online or in the world. How Our Webinars WorkIt's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy! It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly. It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation. Registration Rates
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