Reaching a consumer at the right place at the right time is now more difficult than ever. Consumers have access to businesses through a wide variety of touch points (internet, phone, brick & mortar, catalogs), and it is ultimately up to them how, when and where they represent themselves in each of these channels. When faced with the massive amounts of consumer data in the average database, it’s easy to see why mail files contain so many duplicate records and old or missing address information.

Join Rod Ford, CEO of CognitiveDATA as he introduces a new marketing technology that increases the effectiveness of each mail campaign by finding targeted recipients at their most responsive address while eliminating all costly and non-productive promotion. Current data hygiene methods are not capable of identifying and correcting up to 3-4% error entering the mail stream, however, The result is the elimination of non-productive mail that is costly to the marketer, invasive to the consumer, a burden on the postal service, and harmful to the environment.

Attend this webinar to learn How to apply New Marketing Technology to Every Mail File, resulting in:

• Increased response rate of every mail campaign by 1-2%
• Elimination of wasteful, expensive, and non-productive mail
• A non-disruptive, self funding overlay to existing processes