Online consumers are constantly bombarded with messages such as email, banner ads, site promotions, paid search ads, and natural search results. With all this clutter, how do you make your messages stand out above the rest?
Contextual marketing builds on behavioral marketing by adding the context of placement, time and knowledge of the customer. By marrying behavior and context, you ensure that your message is relevant and can cut through the clutter. Join us to hear how contextual marketing can dramatically increase the success rates of your marketing campaigns.
Attend and learn:
- The challenges marketers face in having their message heard and tips for overcoming this issue.
- Best practices in targeting audiences to improve results.
- How to leverage web analytics data to increase response.
Who Should Attend
Marketing Professionals responsible for:
- Marketing
- Internet Marketing
- eCommerce Website
- Online Marketing
- Web Analytics
- Reporting
- Advertising
- Marketing Operations
- Marketing Strategy
- Marketing Planning
- Marketing Budgeting
- Enterprise Technology
Elizabeth Magill, Sr. Product Marketing Manager, Coremetrics
Elizabeth Magill is the Sr. Product Marketing Manager at Coremetrics where she works with clients and industry experts to articulate the business value of optimizing digital marketing efforts through the use of online visitor behavioral data. Prior to Coremetrics, Elizabeth worked in various marketing capacities, including demand generation, branding, partner and product marketing, in leading consulting and software companies focused on the customer experience and call center field.
Ken Ebeling, Moderator, The DMA
Monique Trulson, Internet Marketing Manager, Hello Direct, Inc.
Registration Rates
| All Council Members: | FREE |
| DMA Member: | FREE |
| Non-Member: | FREE |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
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