This virtual seminar will address marketing mix modeling application in Pharmaceutical promotion response assessment. Particular topics will include:

1. Pharmaceutical marketing promotion channels
2. Correlation among pharmaceutical marketing activities
3. Impact of Missing Marketing Activities on Detailing ROI Assessment
4. Simulation Results
5. Marketing Mix Modeling Approach

By attending this engaging virtual seminar, you will understand the benefits of the marketing mix modeling approach in pharmaceutical promotion response analysis. Individual marketing activity will be explored and as well as ROI potential, results, and bias. You will walk away with a clear concept of pharmaceutical promotion across all channels and activities.

The Top 5 Things Attendees will Learn:

1.) Why ROI bias exists in some most common Detailing effectiveness analyses/models
2.) The appropriate promotion analytical approach and framework in pharmaceutical marketing ROI analysis
3.) How to build a promotion response model to generate ROI numbers matching actual sales/revenues/profits performance
4.) How to assess individual marketing activity ROIs using marketing mix modeling results
5.) Advanced marketing mix modeling approach and solution offerings from Analytical Partners