This virtual seminar will address marketing mix modeling application in Pharmaceutical promotion response assessment. Particular topics will include:
1. Pharmaceutical marketing promotion channels
2. Correlation among pharmaceutical marketing activities
3. Impact of Missing Marketing Activities on Detailing ROI Assessment
4. Simulation Results
5. Marketing Mix Modeling Approach
By attending this engaging virtual seminar, you will understand the benefits of the marketing mix modeling approach in pharmaceutical promotion response analysis. Individual marketing activity will be explored and as well as ROI potential, results, and bias. You will walk away with a clear concept of pharmaceutical promotion across all channels and activities.
The Top 5 Things Attendees will Learn:
1.) Why ROI bias exists in some most common Detailing effectiveness analyses/models
2.) The appropriate promotion analytical approach and framework in pharmaceutical marketing ROI analysis
3.) How to build a promotion response model to generate ROI numbers matching actual sales/revenues/profits performance
4.) How to assess individual marketing activity ROIs using marketing mix modeling results
5.) Advanced marketing mix modeling approach and solution offerings from Analytical Partners
Who Should Attend
- Marketing Analytics Professionals
- Finance/Budget Planning
- Pharmaceutical Marketing Planning
- Pharmaceutical Promotion Analytics
- Pharmaceutical Sales Analytics
Speakers Bios:
Hong Jin: Hong is a Director of Advanced Solutions at Analytic Partners, where he is responsible for promotion analytics and optimization solutions for the clients in the Pharmaceutical, CPG and other industries. Prior to Analytic Partners, Hong is a Technical Director at Health Products Research, where he oversaw the analytical solutions and implementation (including marketing mix optimization and detailing quality impact assessment) at a major pharmaceutical client. Hong has over 10 years of consulting and management experiences in Marketing Promotion Analytics, Supply Chain Management and Pricing Optimization.
Hong holds a Ph.D. degree from Massachusetts Institute of Technology and a Master of Arts degree from Rutgers University.
Registration Rates
| Pharmaceutical & Analytics Council Members: | FREE |
| DMA Member: | $149 |
| Non-Member: | $299 |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
© Direct Marketing Association | Privacy Statement | Share