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This virtual seminar will address marketing mix modeling application in Pharmaceutical promotion response assessment. Particular topics will include:

1. Pharmaceutical marketing promotion channels
2. Correlation among pharmaceutical marketing activities
3. Impact of Missing Marketing Activities on Detailing ROI Assessment
4. Simulation Results
5. Marketing Mix Modeling Approach

By attending this engaging virtual seminar, you will understand the benefits of the marketing mix modeling approach in pharmaceutical promotion response analysis. Individual marketing activity will be explored and as well as ROI potential, results, and bias. You will walk away with a clear concept of pharmaceutical promotion across all channels and activities.

The Top 5 Things Attendees will Learn:

1.) Why ROI bias exists in some most common Detailing effectiveness analyses/models
2.) The appropriate promotion analytical approach and framework in pharmaceutical marketing ROI analysis
3.) How to build a promotion response model to generate ROI numbers matching actual sales/revenues/profits performance
4.) How to assess individual marketing activity ROIs using marketing mix modeling results
5.) Advanced marketing mix modeling approach and solution offerings from Analytical Partners

Who Should Attend

  • Marketing Analytics Professionals
  • Finance/Budget Planning
  • Pharmaceutical Marketing Planning
  • Pharmaceutical Promotion Analytics
  • Pharmaceutical Sales Analytics

Speakers Bios:

Hong Jin: Hong is a Director of Advanced Solutions at Analytic Partners, where he is responsible for promotion analytics and optimization solutions for the clients in the Pharmaceutical, CPG and other industries. Prior to Analytic Partners, Hong is a Technical Director at Health Products Research, where he oversaw the analytical solutions and implementation (including marketing mix optimization and detailing quality impact assessment) at a major pharmaceutical client. Hong has over 10 years of consulting and management experiences in Marketing Promotion Analytics, Supply Chain Management and Pricing Optimization.
Hong holds a Ph.D. degree from Massachusetts Institute of Technology and a Master of Arts degree from Rutgers University.

Registration Rates

Pharmaceutical & Analytics Council Members: FREE
DMA Member: $149
Non-Member: $299

See information on how to join DMA.

Ways to Register

Online: Register Now
Fax: 212.302.7643
Phone: 212.790.1500
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Webinar Cancellation Policy

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule

One day prior to the webinar or before

100% refund

Less than one day prior to webinar or no show

No refund - no account credit

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 30 days of the seminar.

 

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