DMA Retail Marketing Council
Customer Centric Retailing – Making the Shift to a New Paradigm
October 29, 2008
1:00 P.M. – 2:00 P.M.
Online
Customer data and loyalty programs have led to more sophisticated customer-centric approaches and traditional retailing. Merchandising, store planning, pricing and even store service have become smarter with the use of customer data and analysis.
During this virtual seminar, you’ll learn how the latest advances in retail analytics intersect with the practical world of commerce. Using sophisticated segmentation modeling and overlays of publicly available data, as well as market research, discover how savvy retailers are delivering an unprecedented degree of insight into who their customers are, what’s important to them, why they shop and why they may be shopping elsewhere for some of the items you offer.
After this virtual seminar you will:
- Master current consumer trends that lend insight to the State of Retailing in 2008
- Utilize enhanced data to identify and change behavior patterns on coveted consumer groups
- Understand how to use data to initiate and foster intimate relationships with your customers
- Easily shift your strategies during the ebbs and flows of the economy
- Fine tune your marketing efficiency by using data to cut costs and increase response
Who Should Attend?
Middle and Senior Level Executives in:
- Marketing
- Loyalty/Relationship Marketing
- Research/Analysis
- Customer Retention/CRM
- Strategic Planning
- Sales Promotion
- Database Marketing
- Business Development
- Corporate Communications
Speaker:
Brian Ross, General Manager, Precima Inc.
As General Manager for Precima, Brian Ross is responsible for the overall strategic leadership of the company, a full-service provider of customer management and analytical services for retailers and manufacturers.
Brian has over 12 years of experience in loyalty marketing, customer relationship management and advanced customer analytics, with a focus on retail. He has worked with North America’s leading retailers and consumer packaged goods (CPG) companies to build and execute world-class customer management strategies across marketing, merchandising and operations.
Brian has held numerous roles within LoyaltyOne’s business lines, including client management and analytics for eight AIR MILES Reward Program Sponsors. The types of clients included grocery, pharmacy, department store, specialty retail, CPG and financial services. In addition, Brian led the development of several new businesses and services for LoyaltyOne, all focused on fully leveraging customer data to drive enhanced customer insights and strategies for retail and CPG partners.
Brian joined the management of the AIR MILES Reward Program in 1996. He received an Honours Bachelor of Business Administration, with Distinction, from Wilfrid Laurier University. He is a regular speaker at industry conferences and events.
Registration Rates
| DMA Council Member*: | * FREE for DMA Analytics, DMA Catalog & Multichannel Marketing, DMA Customer Relationship Management, and DMA Retail Marketing Councils Members |
| DMA Member: | $99 |
| Non-Member: | $199 |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Virtual Seminar Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
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