Search Engine Marketing is the wave of the future. Get ahead and learn the most actionable search marketing items now. Attending this seminar will provide you with a concrete understanding of how SEO, Link Building, Social Media, PPC and Online Branding can benefit you.

9:00am-9:30am - Registration & Continental Breakfast

9:30am-10:30am
Session 1: SEO & Writing for the Web - Learn how to optimize Web pages that rank and write copy that sells.

Your customers are searching the web. They base many decisions they make on the text they read in search engines, on your Web pages and on other websites. Learn how to create content that yield tremendous results by optimizing them to rank in search engines and creating copy that entices clicks on your listing in search results. Learn tricks the masters use to increase rank, click through and conversion.
Speakers: Detlev Johnson, Position Technologies; Jeanette Kocsis, Harte-Hanks

10:45am-12:00pm
Session 2: Increase Traffic & Sales by Building Popularity through Social Media, Online PR and Link Building

Receive specific examples on what you can do today to build your popularity and maximize your sales and ROI. Learn how popularity plays a primary role in success online. Discover how building links and increasing buzz through Online PR and Social Media engages your audience, builds your brand and most importantly, your bottom-line. Learn why you should be involved in the continual conversation your audience is having online in the press and in the blogosphere. Learn how to build links through public relations efforts, directories and networking. Discover how Wikipedia, Amazon, Yelp, Digg, Del.icio.us, Netscape, Reddit, Furl, Yahoo! Answers and My Yahoo! can lead to dramatic increases in traffic, sales and strengthen your relationships with your customers. Learn how to find your blog niche, and why bloggers can be your best evangelists.
Speakers: Detlev Johnson, Position Technologies; Justin Walton, Position Technologies; & Jeanette Kocsis, Harte-Hanks

1:30pm - 2:30pm
Session 3: Pay Per Click Advertising – Unveil the mystery of PPC and learn expert tricks for winning even in the most competitive verticals.

Learn the PPC techniques of the experts. You will be given a crash course on competitive PPC techniques including writing ads that win, optimizing your bids and position, designing landing pages that convert and receive high quality scores, geo targeting and day parting. Learn specific expert tricks to building comprehensive keyword groups, maximizing click through and conversions. Discover how quickly testing practices can be implemented to create top-performing campaigns. Take these practices back to your office and create PPC campaigns that win.
Speaker: Detlev Johnson, Position Technologies

2:30pm-3:30pm
Session 4: Increase Your Brand Equity By Leveraging Search Engines

Mike Moran of IBM will discuss findings with respect to brand and where IBM may be enjoying additional clicks from a positive effect on the brand within search listings. Discover points about whether, how and or why your brand should appear, and how you might think about altering its appearance considering limitations that may require an adapted brand listing.
The attendee will benefit from a better understanding of SEM.
Light breakfast and afternoon refreshments will be served. Attendees will be given an hour to take lunch.
Speakers: Mike Moran, IBM; Detlev Johnson, Position Technologies