FACT: Search is more resilient to economic trouble than other marketing mediums.
FACT: Search is projected to hit 25.2 billion in the next four years.
FACT: Solidifying basic search marketing techniques can make a huge difference in your program.
Don't forget to bring your questions and/or situations to this session for analysis and solution generation.
Speakers: Andrew Beckman, President, and Alex Porter, Vice President, Location3 Media
Who Should Attend?
Marketing professionals who are new to search engine marketing and/or interacting with search agencies.
8:30 A.M. -9:00 A.M. Registration & Continental Breakfast
9:00 A.M. -10:30 A.M. Intensive Part I
Discover how to strengthen and enhance basic PPC and SEO techniques and how to optimize the relationship between the two. Learn local search marketing strategies for both paid search and local business listings. Get tips on integrating online and offline marketing efforts to create a universal message.
10:30 A.M. -10:45 A.M. Networking Break
10:45 A.M. -12:30 P.M. Intensive Part II
Find out how to structure mutually-beneficial search campaign with affiliates. Learn best practices for the design and optimization of landing pages. Become aware of free and low-cost tools that can help to improve your search campaign. Learn how to measure results of each aspect of your search campaign and analyze your site’s click stream metrics.
Registration Rates
| SEM Council Member | FREE |
| DMA Member (DMA Member registration includes 1-year membership in SEMC) |
$199 |
| Non-Member | $399 |
See information on how to join DMA.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
BONUS: The DMA member registration fee includes one free year's SEMC membership.Just email or call 212.790.1567 after registering for this event.
Ask me about tabletop exhibit opportunities for this event and/or sponsorship opportunities for future events.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time.
If you cannot send a substitute, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee in its entirety. Please note account credits must be used within a year.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
| Cancellation Refund Schedule | |
| 5 business days or before | 100% refund or account credit |
| 4 business days or less up to the event date | Account credit |
| Day of event or no show | No refund – no account credit |
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
© Direct Marketing Association | Privacy Statement