Thursday, November 20, 2008
1:00-2:30pm EST
Virtual Seminar
Speaker: Joe Teixeira, Manager Web Intelligence, MoreVisibility
FREE TO DMA Search Engine Marketing Council and select others*. Register Now.
Are you in charge of your digital marketing efforts or have been asked to incorporate search into your marketing program? Here’s the perfect session for those who need a true working knowledge of what exactly Google Analytics is all about and how it fits into your marketing plan. Find out what it can do, and cannot do and how it compares to other analytics solutions.
Learn:- Top things to know when implementing Google Analytics including:
- Installing tracking code
- Coding URLs for your PPC campaigns
- Customizing configurations:
- Filters & custom Tracking Code Implementations for specific purposes, etc.
- Analyzing your PPC Data
- Comparing PPC efforts to organic/referral/direct/offline marketing initiatives
- Maxing out your Google Analytics account
- Goals, Goal Funnel Visualizations,
- Ecommerce Tracking, Site Search Tracking, Site Overlay,
- Benchmarking, Event Tracking, and
- User-Defined Segmentation
About the SpeakerJoe Teixeira, Manager of Web Intelligence at MoreVisibility, has been with the organization since 2005. Joe is a recognized expert and trainer in Google Analytics.
Registration Rates
| DMA Council* Member: | No charge |
| DMA Member**: | $149 |
| Non-Member: | $199 |
* This VS is also free to members of these councils: Catalog/MultiChannel, Circulation, Financial Services, Pharmaceutical, Retail, Search Engine Marketing, Travel & Hospitality.
**The DMA member rate includes one free year of membership in the DMA Council of your choice. About DMA membership and its councils.
Ways to Register
| Online: | Register Now |
| Fax: | 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot participate in the virtual seminar, please contact DMA Customer Service prior to the event. If you must cancel your registration altogether, DMA will refund the registration fee in full if canceled at least one (1) business day in advance of the event. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee.
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
DMA Money Back Guarantee
You will be 100% satisfied with this seminar or we will refund your registration fee in full. We can afford to make this offer because we know that this seminar is going to exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
© Direct Marketing Association | Privacy Statement | Share