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The DMA Special Interest Councils

The DMA Special Interest Councils are communities of individuals from DMA member companies focused on a specific segment or media channel of direct marketing. DMA Councils provide forums for sharing information and discussing common interests, challenges and more.

Your membership in a DMA Special Interest Council includes access to an exclusive network of leading professionals in your marketing segment or area of interest, updates on the latest trends and best practices, and special discounts and invitations to all events sponsored by your Council(s).

Analytics Council
Segmentation, predictive modeling, data mining, and primary analytics.

Broadcast Council
DRTV, radio, home shopping, and interactive TV.

Business-to-Business Council
B-to-B marketing that includes a direct response component.

Catalog and Multichannel Marketing Council
Issues pertaining to catalogers and multichannel marketers.

Circulation Council
Subscriptions, renewals and ancillary revenue for publications.

Customer Relationship Management Council
Leadership and best practices related to customer-centric, data-driven marketing strategies.

Direct Marketing Agency Council
All aspects of running a successful direct marketing agency. Relevant to senior executives and owners.

Directo: Council for Hispanic Marketing
Direct marketing efforts to the U.S. Spanish-speaking marketplace.

Email Experience Council
Authentication, deliverability, and best practices for email marketing optimization.

Financial Services Council
Direct marketing of insurance and financial products and services.

Insert Media Council
Packages, statements, co-op mailings, and ride-along programs.

International Council
Direct marketing in U.S. and global markets.

List & Data Council
List & database, brokerage, management, compilation, and ownership issues.

Marketing Technology Council
Best practices in the selection and implementation of marketing technology.

Pharmaceutical Marketing Council
Direct marketing of healthcare and pharmaceutical products to physicians and consumers.

Retail Marketing Council
Use of direct response and database marketing to improve retailing.

Search Engine Marketing Council
Integration of and best practices in search engine marketing optimization.

Teleservices Council
Inbound, outbound, e-contact, in-house, service agency, domestic, international and other forms of teleservices.

Travel and Hospitality Council
Direct and database marketing for airlines, cruise operators, hotel, timeshare, and gaming.

To see a schedule of upcoming DMA Special Interest Council events, please take a look at our Council Events Calendar.

Join a DMA Special Interest Council

Council membership is open exclusively to employees of DMA member companies. Annual Council membership dues are just $199. (I would like to join DMA.)

If your company is a DMA member, take advantage of this exclusive benefit and join one or more of the DMA Councils now. If you have questions, please email us or call at 212-768-7277.