Business-to-Business Council
The goal of the DMA Business-to-Business Council is to support the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought-provoking concepts, and involvement with peers who share their expertise.
Business-to-Business Council Member Benefits
- Membership Roster
- To view the roster with access to online member profiles, you must sign on as a B-to-B Council member.
- Council Events
- B-to-B marketers meet regularly, networking and sharing their knowledge with one another. The B-to-B Council hosts virtual seminars, seminars, and networking receptions to help members stay up-to-date on the latest in B-to-B marketing.
| Scheduled Business-To-Business Council Events |
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- B-to-B Conferences, Events, and Exhibitions
- Participate in DMA events such as the Direct Marketing to Business (DMB) Conference, the B-to-B Marketing Conference, DMDays New York, and the Annual Conference. You will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to demonstrate your goods and services. You'll connect with key decision makers with the ability to specify and buy your products and services. See our current events calendar, then find out about marketing opportunities at exhibitions.
- News & Information
- View archived articles from DMA's In Case You Missed It and other DMA news and announcements important to B-to-B marketers. Access is exclusively for members of the B-to-B Council.
- B-to-B CAN-SPAM FAQs
On January 1, 2004, the CAN-SPAM Act of 2003 went into effect. the DMA has compiled this list of frequently asked questions specifically for business-to-business marketers.
- Research/Best Practices
- Read excerpts from DMA reports and other publications on the most recent B-to-B research and best practices, including the DMA Response Rate Report and the DMA Statistical Fact Book.
Council Awards
Winner of the 2008 B2B Marketer of the Year Award
Debbie Oenning
Sterling Commerce
An AT & T Company
Winner’s Biography
Joining the DMA Business-to-Business Council

Maximize your DMA membership and JOIN the Business-to-Business Council now. To learn more about Council activities, contact us at 212-768-7277 or fvicencio@the-dma.org.
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
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