Business-to-Business Council Marketer Of The Year Award

The DMA Business-to-Business Council established the Business-to-Business Council Marketer of the Year Award in 2003. The annual award recognizes the achievement, innovation and leadership of an individual whose work represents the very best in business-to-business marketing.

The award is presented at the annual B2B Marketing Conference

Nominating Criteria

The individual must meet the following criteria:

• Recognized achievement in business-to-business marketing activities
• Leadership and contribution to the growth of the discipline
• Innovative approaches to delivering successful results

Call for 2008 B2B Marketer Award of the Year Nomination

Past Winners

2007-J. Douglas Lackey, Xerox Corporation

A 25-year veteran of Xerox Corporation, Doug Lackey has successfully brought to market a wide scope of timely products and technologies that have consistently answered customers’ needs while meeting corporate expectations. In his role as Manager of Direct Marketing for North America, this perspective provided him with the vision to spearhead the launch of “BusinessBuilder” — an innovative direct marketing program that addresses the specific needs of Xerox customers and prospects by generating personalized direct mail communications, all rapidly produced and delivered using the latest Xerox digital technology.

2006-Jerry Reisberg, Leaps and Bounds LLC

Reisberg spent several years as the programming director for Direct Marketing Days in New York and served as member of the Board of Directors for POSTCOM where he worked alongside DMA to keep postal rates manageable for business mailers. Leading his new company, Leaps&Bounds, LLC, Jerry will continue his contributions by serving on the Board of the DMA's Business to Business Council and the Direct Marketing Club of New York.

2005- Bruce Dahlgren, Lexmark International, Inc.

Bruce W. Dahlgren is currently vice president and general manager, North America, for Lexmark International’s Printing Solutions & Services Division. His general management responsibilities include marketing, sales, services, channels, finance, and operations. Over the past several years, Dahlgren has successfully led his organization’s transformation from a traditional product orientation to a consultative-solutions approach. Prior to joining Lexmark, he served as a vice president for the Teradata Solutions Group of NCR Corp. During 15 years with NCR and AT&T, he also held senior management positions in marketing, sales, services, finance, planning, and business operations.

For more information, please contact F. Anchie Vicencio at a(212)-768-7277 ext. 1431 or email at fvicenciof@the-dma.org.

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