The DMA Circulation Hall of Fame Award
The DMA Circulation Hall of Fame Award each year recognizes an individual, elected by his or her peers, who has contributed significantly to the circulation industry. The award is presented at The DMA's annual Circulation Day.
- At least 15 years of circulation experience
- Active involvement in circulation in the US and/or Canada
- Significant contributions to the industry through breakthrough creativity and/or professional achievement
- Contribution towards training and educating others in the field and/or community involvement
Bruce Miller, Vice President, Consumer Marketing
Specializing in consumer direct marketing, Bruce A. Miller has been selling magazines and planning their circulation for nearly 44 years. He has worked on or consulted with over 200 publications since starting as a statistical analyst in the Subscription Sales Department of Hearst Magazines in June of 1967.
Mr. Miller is currently the Vice President, Consumer Marketing for the Bonnier Corporation, one of the largest consumer publishing groups in America, with 45 special-interest magazines and related multimedia projects and events. It is the leading media company serving passionate, highly engaged audiences.
“I firmly believe in Direct Marketing as the life blood of circulation now and for years to come, whether email or postal.” Mr. Miller estimates he has planned, overseen, directed departments or consulted with clients that have dropped over 1,700 postal new business mailings to over 200 million people and sold in excess of 5 million paid subscriptions. Add in the number of renewal and emailings and the numbers grow to well over 300 million pieces and over 10 million subscriptions.
Along the way, Mr. Miller held Consumer Marketing positions at Whitney Communications and CBS Magazines, who moved him to California to work with Road & Track, Cycle World and two other titles in 1974. After deciding to stay in CA, Mr. Miller opened a publishing and direct marketing consultancy in 1978. He has worked with Petersen Publications, Knapp Communications, Entrepreneur, MacUser, Cycle Guide, The Wall Street Journal, Automobile, Black Enterprise, Affinity Publishing Group, Bridal Guide and hundreds of other publications.
Beginning in 1994, he began working with Terry Snow and World Publications’ six titles. By 2006 the company had grown to 21 titles when it was purchased by Bonnier, SA, a large privately held Swedish multi-media company. With the purchase of 20 titles from Time Inc. in 2007, Mr. Miller assumed his current position at Bonnier, and spends half his time in NY City and Winter Park, FL.
2011 - Bob Cohn
2009 - Pete Pedersen
2008 - Susan M. Allyn
2007 - Liberta Abbondante
2006 - Susan H. Blattman
2005 - Rob Gursha
2004 - Peter Armour
2003 - John Squires
2002 - Michael Loeb
2001 - Chip Block
2000 - Brian Kurtz
1999 - Ed Fones
1998 - Ruth Nelson
1997 - John Klingel
1996 - E. Daniel Capell
1995 - Kathleen O'Shaughnessey
1994 - Gordon Grossman
1993 - Richard Benson
1992 - Jack Shurman
1991 - Robert Riordan
1990 - Robert Teufel
1989 - Henry Cowen
1988 - Wendell Forbes
If you have any questions, please contact Lisa Merizio Smith at the DMA, (212) 790-1567.
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