The DMA Circulation Hall of Fame AwardThe DMA Circulation Hall of Fame Award each year recognizes an individual, elected by his or her peers, who has contributed significantly to the circulation industry. The award is presented at The DMA's annual Circulation Day. NOMINATING CRITERIA
2012 Winner:
Bruce Miller, Vice President, Consumer Marketing Specializing in consumer direct marketing, Bruce A. Miller has been selling magazines and planning their circulation for nearly 44 years. He has worked on or consulted with over 200 publications since starting as a statistical analyst in the Subscription Sales Department of Hearst Magazines in June of 1967. Mr. Miller is currently the Vice President, Consumer Marketing for the Bonnier Corporation, one of the largest consumer publishing groups in America, with 45 special-interest magazines and related multimedia projects and events. It is the leading media company serving passionate, highly engaged audiences. “I firmly believe in Direct Marketing as the life blood of circulation now and for years to come, whether email or postal.” Mr. Miller estimates he has planned, overseen, directed departments or consulted with clients that have dropped over 1,700 postal new business mailings to over 200 million people and sold in excess of 5 million paid subscriptions. Add in the number of renewal and emailings and the numbers grow to well over 300 million pieces and over 10 million subscriptions. Along the way, Mr. Miller held Consumer Marketing positions at Whitney Communications and CBS Magazines, who moved him to California to work with Road & Track, Cycle World and two other titles in 1974. After deciding to stay in CA, Mr. Miller opened a publishing and direct marketing consultancy in 1978. He has worked with Petersen Publications, Knapp Communications, Entrepreneur, MacUser, Cycle Guide, The Wall Street Journal, Automobile, Black Enterprise, Affinity Publishing Group, Bridal Guide and hundreds of other publications. Beginning in 1994, he began working with Terry Snow and World Publications’ six titles. By 2006 the company had grown to 21 titles when it was purchased by Bonnier, SA, a large privately held Swedish multi-media company. With the purchase of 20 titles from Time Inc. in 2007, Mr. Miller assumed his current position at Bonnier, and spends half his time in NY City and Winter Park, FL.
Past Winners
2011 - Bob Cohn If you have any questions, please contact Lisa Merizio Smith at the DMA, (212) 790-1567.
© Direct Marketing Association | Privacy Statement | Share
|