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Customer Relationship Management Council
The goal of The DMA Customer Relationship Management Council is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing strategies. The Council supports the ethical application of Customer Relationship marketing, which yields increased growth and profitability by leveraging and optimizing customer insights, all touchpoint interactions and corporate infrastructure.
CRM Council Member Benefits
- Membership Roster
- To view the roster with access to online member profiles, you must sign on as a CRM Council member.
- The DMA CRM Council Blog
- CRM members can now easily connect with one another via the CRM Council Blog . Post your opinions, learn from and comment on best practices and research findings, or pose questions to your industry peers! It's a great way to leverage the expertise of the CRM Council membership and learn while you work from your own desk.
- Council Events
- CRM Council members meet regularly, networking and sharing their knowledge with one another. Educational webinars and events such as the DM Days New York Conference and the Annual Conference keep Council members up-to-date on the latest developments affecting CRM.
In addition, you can attend events sponsored by the CRM Council at a special discounted rate for Council members.
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Scheduled Customer Relationship Management Events
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News & Information
View archived articles from CRM Council E-Newsletters and other DMA news and announcements important to customer relationship management. Access is exclusively for members of the CRM Council.
Joining The DMA Customer Relationship Management Council

Maximize your DMA membership and JOIN the Customer Relationship Management Council now. To learn more about Council activities, contact us at 212-768-7277 or fvicencio@the-dma.org.
Please note: Membership in DMA Councils is exclusive to employees of DMA member companies.
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