DMA Insert Media Day 2011

Agenda

9:00am - 9:30am Registration/Continental Breakfast

9:30am - 9:45am Welcome Remarks

Speaker:

Jackie Kern, Managing Director, Main Street Direct

9:45am - 10:30am Session 1

Optimization through Integration
Optimize your insert media mix and enhance results. Look at media performance on a market level. Do all channels perform well in all markets? Use this information to influence frequency and media usage.

Panel:	Robin Bender, Partner, Converge Direct Anne McCarthy, Direct Response Sales, Valassis Andrew Nestico, VP Group Sales Director, News America
Moderator:	Cindy Karamitis, SVP, Insert Media, Singer Direct/NOVUS

10:45am - 11:30am Session 2

How Mobile Can Add Value to Insert Programs
Mobile marketing adds legs to traditional channels, including direct mail, insert media and in-store. Adding a common short code to a mailer or insert can drive traffic to a retail location with the right coupon or incentive. SMS can also add a layer of measurability to the insert based on the recipient’s response. In this session, panelists will discuss:

Why mobile is insert media’s future
How to add mobile to an insert program
Examples of mobile adding legs to insert media
Best-practice tips

Panel:	Michael Becker, Managing Director for N.A., Mobile Marketing Association Dick Goldsmith, CEO, The Horah Group Jen Mancini, Associate Consumer Marketing Manager, Rodale Mike Wehrs, CEO, Scanbuy
Moderator:	Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily

11:30am -1:00pm Luncheon Presentation

Leveraging LinkedIn: Tips for Personal Branding and Business Development
With more than 100 million members including employees of all Fortune 500 companies, LinkedIn is THE online networking tool for business professionals. During this lunch presentation, you'll learn to optimize your personal LinkedIn profile, integrate LinkedIn into your personal and business goals, and expand your network of influence using LinkedIn. In addition, you will understand how to minimize your time on LinkedIn while maximizing your impact. Our speaker, Robb Pardee, is the owner of Strategic Leadership Coaching which specializes in leadership and career development for next generation leaders. Robb has spoken to a number of companies on the subject of the effectiveness and usefulness of LinkedIn.

Speaker:

Robb Pardee, President, Strategic Leadership Coaching

1:15pm - 2:00pm Session 3

What's New - What works
Hear a discussion on the best practices and new strategies to drive revenue in insert media. Mailers and brokers will provide a recap of the last year in terms of what marketing strategies are working, what tests were conducted, test winners and losers, and how their businesses were impacted and have changed.

Panel:	Shawn Anne Buttschau, Senior Director Insert & Print Media, Paradysz Michael Feldstein, Marketing Director, Boardroom Marissa Meredith, Senior Account Executive, PlusMedia Sharon Saias, Director CRM Brand Engagement, Gevalia
Moderator:	Roger Baran, Senior Director of Marketing, Rodale

2:15pm - 3:00pm Session 4

Adaptability of Insert Media – The Key to Relevancy and Growth
Industry leaders will discuss how Insert Media has adapted to today’s fast changing times. Is Insert Media still fragmented by audience or are we now in a cycle where age has become the dominant factor? How does the consumer prefer to interact with a brand/product? Is it accurate to say “the younger audience wants electronic media while older groups still prefer print media”? Learn what others are doing to make Insert Media more adaptive to the needs of a specific audience and to become a key role player in integrated marketing campaigns.

Panel:	Roger Baran Senior Director of Marketing, Rodale Jill Eastman Vidal, Director, Third Party Marketing, 1-800-Flowers Kevin Klein, Director Customer Communications Management Consulting, Pitney Bowes Document Messaging Technologies Alan Kraft, President, Media Horizons Management
Moderator:	Jeff Holland, Senior Vice President, Alternative Sampling, The Magna Group

3:00pm – 4:0pm Closing Remarks & Networking Reception

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time.

If you cannot send a substitute, please contact DMA Customer Service prior to the event to have your registration fee held on account for a future event. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their full registration fee in its entirety.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Cancellation Refund Schedule
May 3, 2011 or before	100% refund or account credit

Agenda

Registration Rates

Ways to Register

Payment Policy and Confirmation

Cancellation Policy