Social media is all the rage. Can insert media get in on the action? Hear from those who are actually incorporating social media in their programs.
Schedule at a Glance
9:00 A.M. - 10:00 A.M. Networking
10:00 A.M. - 10:15 A.M. Welcome Remarks
10:15 A.M. - 11:15 A.M. Introduction to Social Media
Chris from Social Media Council Advisory Committee founding company Bunchball, will discuss how to move from a social media approach of "see what sticks" to a strategic approach that makes social media work for your company. Whatever product you sell or market you serve, Chris will show how to increase conversion rate, repeat buying and new customer acquisition. Social media is not a panacea - but it can and should be leveraged to drive traffic to your own engaging customer experience. Chris's experience at Bunchball with customer such as NBC, Comcast, Hearst and Takkle demonstrates how to drive measurable results. Chris will explain how despite wide range of demographics and psychographics diverse customers can achieve results such as:
55% increase in desired behaviors
Time on site up 20%
400% increase in page views
Speaker:
Chris Sullivan, Director of Sales Eastern Region, Bunchball
11:30 A.M. - 12:30 P.M. What Can Social Media Mean for Insert Media?
Panelists will discuss their Social Media strategies and offer insight as to how these initiatives integrate with other channels. In particular:
How are insert media users using social media (store front, customer service, R&D, surveys, product launch)?
How are insert media users integrating social media into offline (efforts) and what impacts have been observed (or better, tracked)?
What are their ideas on leveraging the strengths of the two channels?
Panelists:
Katie Fiore, Vice President Account Management, Paradysz Matera Sasha Smith, Executive Director of Creative Services/Digital Product Development, Rodale
Moderator:
Jose Cebrian, Group Director of Multichannel Marketing Services, Acxiom
As our mission statement indicates, the DMA Insert Media Council has strived "to represent the interests of direct marketing companies in all facets of alternative print and interactive media." As the future of our industry is trending toward an increasingly digital environment, the question facing us now is how to revise that mission statement to better reflect our long-term goals. After networking, settle in with your lunch to join in the discussion focusing on how this Council should be re-positioned to reflect the interests of our members today and tomorrow.
Moderator:
Jeff Holland, President, Vertical Media Group
1:45 P.M. - 2:45 P.M. How Insert Media Fits into Marketing's Future: An Executive Forum
With the shifting landscape of how companies communicate with their customers and prospects, how does Insert Media fit into the future of marketing? Learn how new emerging technologies will literally integrate print and interactive experiences where print delivers the interactive experience. A panel of leading industry professionals will give their insight into how print and Insert Media will support online initiatives.
Moderator:
Rob Stanton, VP Business Development, Stanton Direct Marketing
2:45 P.M. - 3:00 P.M. Closing Remarks
Join the DMA Insert Media Council to be a part of this dynamic group and to keep aware of its future. For more information on the DMA Mobile Marketing Council, please contact Lisa Merizio-Smith at 212.790.1567.
Registration Rates
DMA Council Member:
$65
DMA Member**:
$149
Non-Member:
$299
**The DMA member rate includes one free year of membership in the DMA Insert Media Council.
Not a member? Find out more about DMA membership and its councils.
In order to confirm your place in this event, we require payment in full. From time to time, we change a date or location of an event. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you must cancel, submit cancellations in writing to The DMA Customer Service Department. However, you may transfer your registration to someone else without penalty. No refunds will be issued for any missed sessions or events, including sessions missed due to travel delays or cancellations. See chart below.
Cancellation Refund Schedule
One week before event
100% refund minus $100 processing fee
April 8, 2010 or no show
No refund, no account credit
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