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The DMA Financial Services Council

The Financial Services Company of the Year Award



The DMA Financial Services Council’s Company of the Year Award recognizes an outstanding company in the industry.

Nominating Criteria

An eligible Insurance or Financial Services Selling Company:
Any insurance or financial services company, regardless of distribution channel employed, which uses the direct marketing concept as a strategic tool, focusing on business-to-business or consumer markets. Please note that nominated companies MUST BE members of the DMA.

The company must meet the following criteria:

  • Has displayed consistent use, as well as achievement and a high level of competence, in integrating "state of the art" direct marketing techniques, along with a proven pattern of improved results that can be documented and demonstrated as the result of the application of the direct marketing concept.
  • Has proven to produce good corporate citizens and improve business while adhering to ethical business practices.
  • Active in industry organizations and a willing contributor to enhancing the overall image and growth potential of the insurance business using the direct marketing concept.

Nomination Form - Deadline March 27

*A nominee MUST BE a member of the DMA and the nominator MUST BE a member of the DMA Financial Services Council.

Announcements will be made this spring with formal presentations made during the DMA09 FSC Dinner in San Diego

Past Winners

2008 - N/A

2007-Wells Fargo’s Consumer Credit Group
Wells Fargo’s Consumer Credit Group, a leading provider of home equity, personal credit and education finance, is a business division of Wells Fargo Bank, N.A. Wells Fargo Bank, N.A. is a part of Wells Fargo & Company is a diversified financial services company with $482 billion in assets, providing banking, insurance, investments, mortgage and consumer finance through more than 6,000 stores and the internet (wellsfargo.com) across North America and internationally. Wells Fargo Bank, N.A. is the only bank in the U.S., and one of only two banks worldwide, to have the highest credit rating from both Moody’s Investors Service, “Aaa,” and Standard & Poor’s Ratings Services, “AAA.”

2006 - National Australian Bank
2005 - Gerber Life Insurance Company
2004 - AIG Direct Marketing
2003 - Hartford Financial Services Group
2002 - RBC Financial Group
2001 - Capital One
2000 - Progressive Insurance
1999 - Charles Schwab
1998 - American Bankers Insurance Group
1997 - National General Insurance Company
1996 - SafeCo, Inc.
1995 - AT&T Universal Card
1994 - JCPenney Life Insurance Company
1993 - Blue Cross & Blue Shield of Illinois and DiMark, Inc.

For more information, please contact Lisa Merizio Smith at (212) 790-1567.

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