The DMA Insert Media Council Award

The DMA Insert Media Council has been honoring individuals and companies for over ten years who have made significant contributions to the growth of the Insert Media industry.

Nominating Criteria

An individual or company can be nominated and will be based on the following criteria:

• Position in the Insert Media Industry: Use of Insert Media as a major customer acquisition channel; recognized as a major Insert Media broker or manager. Must have a solid working knowledge of all facets of Insert Media, including, but not limited to, package inserts, statements, co-op mailings, ride-along programs, blow-in programs, Free Standing Inserts (FSIs), etc.
• Time in the Insert Media Industry: Must be actively involved in Insert Media for a continuous period of at least 10 years.
• Innovator: The candidate must have been instrumental in the development of new and unique creative formats of non-traditional channels.
• Recognized as an "Industry Leader": The candidate should have been instrumental in the growth and development of Insert Media. For example, what has he/she done towards the cultivation of new mailers and the development of new programs?
• Education: Participation in activities contributing to the education of others in the industry, speaking engagements, articles in trade publications, mentoring, Council participation, etc.
• Industry Respect: The candidate should be respected by and supportive of industry peers.

Past Winners

2010 - Jackie Kern, Managing Director and co-Founder of Main Street Direct

Jackie Kern is managing director and co-founder of Main Street Direct. Founded in 1991 and headquartered in New York City, Main Street Direct is a full-service direct response agency specializing in customer acquisition. In her position, Jackie is responsible for overseeing the Client Services, Media and New Business teams. She is also responsible for initiating strategic partnerships between the nation’s largest financial institutions and leading direct response advertisers. As a result of these relationships, Main Street mails hundreds of millions of statement inserts annually.

Prior to starting Main Street Direct, Jackie held several positions at Cooper Rand Corporation. During her tenure at Cooper Rand, she established close relationships with every major financial institution and was responsible for managing credit card fee income programs for the company's top 50 accounts.

Jackie is a frequent speaker at DMA functions and currently serves on the Direct Marketing Association’s Ethics Committee and is co-chair of the DMA’s Insert Media Council. Additionally, she has been selected to judge both the DMA International ECHO awards and the DMEF College ECHO Awards.

2010 - GEICO

GEICO mails over 750 million inserts a year to general audience prospects across the country. These inserts are found in various national and suburban newspapers, first class billing statements, retail catalog blow-ins and package inserts. Inserts are catered to specific geographies, demographics and psychographics while ranging in size from a small buck slip to a double sided full page flat sheet. GEICO also directly markets to various special audiences via the "insert," including distribution in Military, Federal and ethnic newspapers.

For more information, please contact Lisa Merizio at (212) 768-1567 or lmerizio@the-dma.org.

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