International Lifetime Achievement Award

The DMA International Council Lifetime Achievement Award was presented at the International Council's annual International Day, which was held on June 19, 2006, at The Harvard Club in New York, NY.

Nominating Criteria

Award nominee must be a direct marketer who has made sustained and substantial lifetime contributions to the growth and development of International Direct Marketing.

Past Winners

2006 - Florence Leighton
Florence Leighton started her international career in 1958 as a partner and vice president of Dillon, Agnew & Marton, Inc. (DA&M), a full-service international list brokerage and direct mail marketing agency. In 1967, she assumed responsibility for DA&M’s worldwide marketing programs, from a US base.

For the next 25 years, Leighton worked in full-service direct marketing programs for the large multinationals, including The New York State Department of Economic Development, CitiCorp and BankAmerica Travelers Checks, AT&T Calling Cards, and United Airlines Frequent Flyer Programs. Under her leadership, Dillon, Agnew & Marton became the leading direct mail marketing agency for US Publishers wanting to develop worldwide circulation for their English language flagship publications.

In 1993, Leighton joined Direct Media, Inc. to head up and expand its International Division. She continues to work there today as a mentor and consultant.

Leighton was a founding member of the DMA International Council and the Women’s Direct Response group. She also was an original member of the European Direct Marketing Association (EDMA), which was the precursor to today’s Federation of European Direct and Interactive Marketing (FEDMA). She also is a 25+-year member of DMA and the Direct Marketing Club of New York.

For more information, please contact Kelli Hornachek at (212) 768-7277 ext. 1514 or khornachek@the-dma.org.