DMA Search Engine Marketing Council Policy on Blogging

For all posts submitted:

• On posts relating directly to another organization, or in response to industry announcements or issues be sure to include full link to original source or the other relevant blogs/articles where you sourced your information. (When writing, remember when you see something interesting and relevant, link to it; you'll be doing our readers a service, and you'll also generate links back to us.)
• Original posts from Council members should include:
• Your Name & Council Position
• Company Name (hyperlinked to Company website – provide company URL each time)

Things to remember:

• Write about what you know and add value to the industry through this interface. If you have a deep understanding of something, talk about the challenges and issues around it, but avoid issues that you are unsure of, or lack full understanding on.
• Please spell check all posts and confirm facts (cite and link if possible) before submitting them.
• Please make an effort to be clear, complete, and concise, (and do not be afraid to improve your post by writing a second draft before submitting).
• On issues and responses to announcements be timely in submitting your posts. Blogs thrive on current news.
• Respect Copywrited materials.

Things to avoid:

• You may not post any material that is obscene, defamatory, profane, libelous, threatening, harassing, abusive or hateful to another person or entity. (Saying ‘XXX software/policy sucks’ is not appropriate, but saying, ‘XXX software/policy needs to fix this error, or change this interface’ is OK. – Do not use the DMA Councils Blog to attack competitors.)
• These blogs are designed to include industry resources, community interactions and relevant information, NOT corporate communications. DO NOT use the blog as a space to place your company press releases or to hype your own business.

For Questions:

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