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Overview. Register | Awards | Case Writers Workshop | About | Chairs | Benefits | Sponsors | Links | Keynote | Invited Speaker
Boston, MA |
Research Summit Headlines
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Keynote: How Social Media is Changing
the Face of Marketing & Public Relations
Ever since social media emerged as a significant part of the communications and marketing mix, organizations have been trying to figure out what to do with it, where social media fits in the communications spectrum and how to measure it. Katie Delahaye Paine, a pioneer in the use of social media, will discuss social media best practices, how it impacts marketing and public relations and ... [read more]
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Invited Speaker: Brand in the Hand: A Mobile Marketing Research Agenda
The convergence of mobile handsets and the Internet creates new opportunities for m-commerce and interactive marketing. It is the potential for branding, mobile communications, and m-commerce to be delivered in the pocket, in the car, in the hand. This is what we call “Brand in the Hand” marketing. Dr. Fareena Sultan discusses the evolution of a research agenda on Mobile Marketing...[read more] |
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Awards. Sunday, October 2, 2011
including Shankar-Spiegel Best Dissertation Proposal Award
To celebrate outstanding achievement in direct/interactive marketing education, the Robert B. Clarke Outstanding Educator Award, the Shankar-Spiegel Best Dissertation Proposal Award, Best Paper, Best Case Writers Awards and more will be presented on Sunday at the DMEF Awards Luncheon and Keynote. Learn more. Watch this page for the call for nominations announcement for the 2011 DMEF Robert B. Clarke Outstanding Educator Award.
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Register
Registration to the Research Summit is open to full and part-time faculty; Ph.D. Candidates; practitioners; and others interested in the teaching and or research of any facet of direct and interactive marketing.
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Co-Chairs
 
  
Case Writers' Workshop
Co-Directors
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Research Summit Co-Chairs
Case Writers' Workshop Co-Directors
co-sponsored by DMEF and CADMEF (Chicago Association of Direct Marketing | Educational Foundation)
The annual Case Writers’ Workshop, which takes place Saturday morning at the Research Summit, showcases companies that are seeking to inspire case-writing authors to write about their respective challenges that led to successful campaigns. These companies — and 2011's winning case writers (who are eligible for publication) — will present their cases and discuss their case writing experience to encourage your participation.
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Benefits of Attending
- Find out about the latest trends in direct/interactive marketing.
- Renowned invited researchers and keynote.
- Exchange of important research and pedagogical information on direct/interactive marketing subjects.
- Professors' Academy membership for full-time academics.
- Networking with leading industry professionals.
- Interact with leading companies willing to share their business cases for educational purposes.
- Complimentary DMA:2011 attendance (for full time academics and doctoral candidates).
- Publishing opportunities for the top pedagogical-focused papers.
- Participate as a session chair/moderator (both experienced practitioners and academics may serve).
- Contact Jeff Nesler at jnesler@directworks.org for details.
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Sponsors:
Main Sponsor
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Awards Luncheon Sponsor
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Useful Links:
Research Summit Home | DMEF Home @ Directworks.org | DMA2011 | Bookmark This Page | Professors' Academy
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