February 22 -- read more
-- read more
-- read more
A MESSAGE FROM DMEF CHAIRMAN AL DYON AND PRESIDENT TERRI L. BARTLETT
Dear Members of the Marketing Direct Community –
Professors and students continue to look to the Direct Marketing Educational Foundation as the source for resources to further the teaching and research in the direct / interactive marketing arena. Thanks to the outstanding efforts of our Board and staff, 2008 offers great promise and opportunity as we continue to reinvigorate our program offerings to deliver on our mission … to attract, educate, and place top college students by continuously improving and supporting the teaching of world-class direct / interactive marketing.
To showcase these programs and provide easy access and navigation to all DMEF programs and activities, we have initiated a complete overhaul of our website which will launch in August of this year. We are certain this investment of resources will catapult the DMEF to new levels among our key audiences. Watch for news as the time draws near.
In the meantime, we continue to mirror the dramatic activities taking place in the direct marketing world as we revitalize literally every DMEF program. Over the next few months we’ll be telling you more about these efforts, which are divided into three areas to meet the needs of our three key audiences, including:
Attract: Student-Focused Programs
Educate: Education-Focused Programs
Place: Corporate-Focused Programs
In the meantime, we are very excited to announce the 2008 Rising Stars Awards to acknowledge both corporate and individual leaders in our field … those companies committed to nurturing talent of today to ensure a robust professional field tomorrow, and those individuals slated for leadership tomorrow. With the deadline for nominations right around the corner (February 22), there’s no time to waste. See instructions below to submit your nominations now.
In closing, we thank you for your ongoing support of the DMEF. Or, if you’re just joining us for the first time … or resurfacing after a long absence … we invite you to get involved. Mark your calendar to attend the June 10 Rising Stars Awards Dinner in New York City, held in conjunction with DM Days New York, or provide your financial support to further the programs that will ensure the future of Direct / Interactive Marketing. We need your support!
Sincerely,
Terri L. Bartlett, President
Allen W. Dyon, Chairman, DMEF
CMO, DMRA, Inc.
DMEF is urging multichannel marketing professionals to submit nominations by the February 22 deadline to recognize and honor the profession’s talented "Rising Stars" – professionals 40 years and younger, as well as the companies that find and nurture this talent. You may submit your nomination(s) through an easy online submission process:
- Individual: http://www.the-dma.org/dmef/RisingStarApp.shtml
- Corporate: http://the-dma.org/dmef/CorpCommAward.shtml
We are accepting reservations to the June Dinner where the Rising Stars will receive their awards:
- Dinner Reservations: http://www.the-dma.org/dmef/2008RisingStarDinner.pdf
A DMEF Awards Selection Committee, culled from DMEF Board Members, will review nominations and announce this year’s winners in March. Winners will be honored on June 10, at DMEF’s New York Annual Dinner, at the Marriott Marquis in the heart of New York City’s Times Square.
The DMEF’s Rising Star Award is presented to professionals, aged 40 and under, who demonstrate superior leadership abilities, including a strong track record of outstanding results, and a stellar reputation for "giving back" through direct marketing education, as exemplified by such activities as teaching and mentoring.
Last year, at the first annual presentation of the award, DMEF honored four Rising Stars:
Winner |
Company |
Austin Bliss |
FreshAddress, Inc. |
Kimberly Miller |
Time Consumer Marketing/ |
William Misloski |
Orbitz |
Daniel Parzych |
Alliant Cooperative Data Solutions |
DMEF's Corporate Commitment Award honors companies that regularly demonstrate a commitment to excellence in all areas of direct marketing education among new and upcoming talent, and that consistently participate in activities that foster and promote excellence — for today and tomorrow.
In 2007, DMEF presented its first Corporate Commitment Award to Time Consumer Marketing, Inc. The honor, formerly known as the DMEF Corporate Leadership Award, previously was earned by Bookspan (2006), Kraft (2005), and America Online (2004).
Don’t forget, it’s easy to submit nominations online … the deadline is Friday, February 22.
P.S. To ensure your table / seat at the dinner, register today by downloading the registration form and faxing it today.
NEW TRACKS ADDED TO 2008 DIRECT / INTERACTIVE MARKETING RESEARCH SUMMIT:
CALL FOR PAPERS ISSUED
DMEF continues to raise the bar on its Direct / Interactive Marketing Research Summit. A Call for Papers has been issued; and this year, for the first time, the Summit features two distinct tracks: Research and Education . The Summit will also feature a new award for the best dissertation proposal – the Shankar-Spiegel Award.
This year’s Summit promises to be the must-attend event for all those interested in direct / interactive research
and education.
DMEF’S LEADERSHIP DEVELOPMENT PROGRAM CONTINUES TO GENERATE EXCITEMENT
Andrea Derricks
Nicole Lombardo
Kelly Lewis
Francisco Alberini
It’s hard to believe that we are already in the third of the four three-month rotations of the Direct Marketing Leadership Development Program. The excitement and enthusiasm of both the associates and the sponsor companies (above) continues to build as the promised benefits of the program become reality. The associates are making meaningful contributions to the sponsor companies and the companies are benefiting from the fresh insights of bright and dedicated young talent. We are about to start recruiting for the second year of this pilot program and are looking forward to yet another opportunity to help expand the direct / interactive talent pool.
SPRING SEMESTER OF DIRECT / INTERACTIVE MARKETING CHALLENGE –
SPONSORED BY PITNEY BOWES – UNDERWAY
January marked the beginning of the Spring Semester of the Direct / Interactive Marketing Challenge, which invites student teams to come up with a direct marketing campaign to promote Pitney Bowes' Stamp Expressions™ printer to small businesses. First prize - the Collegiate Gold ECHO - includes a cash award for the winning team, plus complimentary attendance at DMA08, and being awarded the Gold ECHO onstage at the International ECHO Awards ceremony! Invitations to participate in the challenge were sent to schools across the nation. So far, more than 90 teams have announced their intention to compete in the challenge.
DMEF is now accepting Scholarship Applications for the 2008 Fall Semester. These scholarships will support students across the nation interested in pursuing careers in direct / interactive marketing. Applications will be accepted from February 1st until May 1st and winners will be announced by July 31, 2008. Scholarships funds include: Lee Epstein Fund Scholarship Fund, Mike Buonchristiano Memorial Scholarship Fund, Dave Florence Scholarship Fund, Willa Yeck Memorial Scholarship Fund, Lorraine Zitone Memorial Scholarship Fund, and the Don Kuhn Memorial Scholarship Fund. We thank the many supporters and contributors to our scholarship funds.
DMEF INTRODUCES JEANNETTE MONACO – NEW DIRECTOR OF DEVELOPMENT
On Monday, February 4, the DMEF welcomed Jeannette Monaco to its staff as the new director of development. Jeannette has a great affinity for the DMEF mission . . . to attract, educate and place top college students . . . which fits perfectly with her personal commitment to using direct/interactive marketing to raise funds for education!
She has a strong and varied background in direct /interactive marketing and development and a natural interest and commitment to education. Jeannette was most recently the Director of Marketing and Participation
for the Cornell Annual Fund where she spearheaded record breaking
direct mail, email and phonathon programs for unrestricted giving to Cornell University.
Prior to that she has held executive level direct/interactive marketing positions with Mokrynski Direct, Reader’s Digest, Coach Leatherware, Hanover Direct, Avon and Bergdorf Goodman. Jeannette has also been able to nurture her passion for education by teaching at the NYU Direct Marketing graduate certificate program and at FIT.
She graduated from Lafayette College with a Bachelor of Arts in International Affairs and French and received a Masters in Accounting and an MBA in Finance from NYU. Bringing her full circle, her thesis on Interactive Marketing was sponsored and published by the DMA!
To make a donation to the DMEF, click here to access the 2008 Donation Form, which may be mailed or faxed to the DMEF, along with your payment (address and fax listed below).
CONTACT US
If you have any questions about the Direct Marketing Educational Foundation or would like to make a donation, contact Terri L. Bartlett, President at dmef@the-dma.org.
Please feel free to forward the DMEF E-Update to other interested parties. If a friend has passed this newsletter on to you, and you’d like to subscribe, send us an e-mail at dmef@the-dma.org with the words “E-Update Subscribe” in the subject line; please include your contact information in the body of the e-mail.
If your e-mail address has changed, please contact us with your updated information, Email to: dmef@the-dma.org.
Direct Marketing Educational Foundation
1120 Avenue of the Americas
New York, NY 10036-6700
Fax: 212.790.1561
www.the-dmef.org
