- Direct Marketing Leadership Development Program -- read more
- Data Sets ... Answering Academics' Pleas for Market Data -- read more
- Update: Direct / Interactive Marketing Research Summit - Sadh Confirmed as Keynote
-- read more
- Collegiate ECHO: Cash Awards to Winning Graduate Students Offered Among Top Prizes
-- read more
A MESSAGE FROM DMEF CHAIRMAN AL DYON AND PRESIDENT TERRI L. BARTLETT
Dear Members of the Direct Marketing Community –
As spring beckons across the country (especially for those of us in the colder regions), hints of new and fresh beginnings are just around the corner. That is definitely the feeling here at the Direct Marketing Educational Foundation as we finalize plans for our Summer and Fall programs and activities.
As you may know, the DMEF is re-emerging as a major source to support the future growth and relevance of direct / interactive marketing education at colleges and universities nationwide.
As an industry run on brainpower, the critical need to nurture, maintain and grow talent throughout our field has never been greater. You can be assured that the DMEF Board and Staff have never been more aware of the need to galvanize our resources and redouble our efforts to achieve our mission:
to attract, educate, and place top college students by continuously improving and supporting the teaching of world-class direct / interactive marketing.
In fact, our actions are designed to achieve even higher – bolder – objectives approved last October by the DMEF Board. The DMEF objectives include:
- To establish the DMEF as the authority on direct / interactive marketing education at the college and university level, galvanizing key audiences to contribute the most innovative resources in the field to support the DMEF’s programs and activities.
- To increase recognition by educators and industry professionals of the value and need for top-notch education programs in direct / interactive marketing at the college level.
- To bring the excitement of the direct / interactive marketing field to the classroom.
- To stimulate leading-edge academic research in direct / interactive marketing.
- To promote greater understanding and appreciation of direct / interactive marketing at the college and university level.
- To attract exceptional talent to the field of direct / interactive marketing and encourage the choice of direct / interactive marketing as a career.
- To be recognized by students and companies in the field as the source to deliver world-class entry level talent in direct / interactive marketing by offering unique placement opportunities to serve both parties.
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We invite you to use these E-Update monthly newsletters to help you stay informed. This is our opportunity to keep you abreast of programs and activities in place – or planned in the near future – to enable us to make these objectives real.
Please take a moment to read the information provided to give you a quick glimpse of what the DMEF is doing … Read below to learn about our new and revitalized programs which are creating much excitement and “buzz” among academics and students alike.
And, that’s not all. Be sure to mark Tuesday, June 10 on your calendar to attend the DMEF’s second annual (click here:) Rising Stars Awards Dinner in New York City. Later this month, watch for news about the winners of this year’s coveted Rising Stars Awards, as well as the 2008 Corporate Commitment Award, held in conjunction with DMA’s DM Days New York, which is the umbrella conference & expo event to include Directo Day, International Day, Fast Forward and List Day.
We guarantee – you won’t want to miss this “must attend” event. But, don’t take our word for it … take a moment to read what Betty Anne Cooper, a member of the Rising Stars Awards Committee has to say about it:
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“Of all the work I have done for the industry, this one has my heart. This industry has blessed me as it has you. We often hear of awards given to veterans of our field, but it’s not every day that young, talented up and comers are honored. They are the ‘us’ of the future. Won’t you please join in the celebration? “In fact, perhaps instead of having a party or costly dinners, you may want to take a table(s) and bring your clients to the event. It is a true feel good moment for all – far too rare in life.” |
And, if you’re unable to attend, we hope you’ll take an opportunity to support our efforts by purchasing a (click here:) tribute ad or making a contribution to support our ongoing efforts.
So, without further ado, we close now … and let you get onto the more important news about what is going on at the DMEF.
We hope to see you in June, if not before.
Sincerely,
Terri L. Bartlett, President, DMEF
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Above photo: 2007 Rising Stars – Who will be joining this inaugural group of Rising Stars? Keep watching … Winners will be announced later this month!
Viewing a stunning display of stars does not require a trip to the country, a telescope, or even a night-time sky. In fact, the Direct Marketing Educational Foundation (DMEF) knows that many of the brightest stars shine among us everyday — showing their brilliance as direct marketing professionals.
DMEF is urging multichannel marketing professionals not just to observe these luminaries, but to recognize and honor the profession’s talented "Rising Stars," as well as the companies that find and nurture this talent at an exciting event coming soon.
When: Tuesday, June 10 from 6:00 to 10:00 PM
Where: Marriott Marquis Times Square in New York City
Who: You, your peers and industry friends!
How: Place your reservation or purchase a tribute ad today
Why: Support the DMEF at its June Awards Dinner and join fellow stars
– current and future – of the direct / interactive marketing world.
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Thanks to the support of the Direct Marketing Community, the DMEF has generated significant funds in 2007. We’re putting the money to good use, by introducing new and updated programs to help us achieve the powerful objectives identified above. Here is a glimpse into program activities:
Recruiting Has Started for Year II of the Direct Marketing Leadership Development Program (DMLDP) to Prepare Tomorrow's Leaders
You’ve heard a lot about this exciting new program, launched by the DMEF in Summer ’07. We’re proud to say we’ve started recruiting candidates for year two, and very confident that we’ve got one of the most exciting opportunities for students and corporations alike – to match today’s leading talent with top direct marketers in the field.
The 2008 program offers qualified applicants the opportunity to acquire valuable work experience through a unique combination of settings during a 12-month program. Each candidate acquires valuable experience working alongside some of the profession’s most experienced direct marketing professionals. Associates interact with clients and obtain firsthand experience of direct marketing management and operational resources. Participants in the program gain unprecedented exposure to the vast variety of potential career options available in the many disciplines under the direct marketing umbrella. The program provides a unique perspective that will impact future career decisions:
“In searching for my first job, I knew that the easy route would have been for me to take an entry-level job where I could settle into a daily routine. However, my personal outlook on every step I have taken in my life is that I will never live up to my full potential, or even know it, without challenging myself. Every time that I step out of my comfort zone to take on something new, I mature significantly and develop skills or traits that help me further down the road.
" This program fit that mentality perfectly. No other position would have allowed me to work with so many great marketing minds, experience four completely unique environments and take on such a wide range of projects in the way that the Direct Marketing Leadership Development Program (DLMDP) would.”
– Andrea Derricks, DMLDP Associate, Columbia University 2007
“The Direct Marketing Leadership Development Program (DMLDP) offers valuable hands-on experience in a variety of direct marketing environments. From day one you are immersed in the direct marketing world, learning from and contributing to projects in meaningful ways while networking with industry leaders. The program’s balance of education with experience was also especially attractive when I decided to apply. Attending the DMA seminars and conferences provided a solid knowledge base which I could then apply immediately.
"Best of all, however, is the support and enthusiasm surrounding the DMLDP. Everyone is excited to include the associates in what they are doing and share valuable career stories and direct marketing insight. By the end of this year, I will not only have a wide variety of direct marketing experience, but also the valuable sense of context that comes from interacting with a diverse set of people, projects and work cultures.”
– Kelly Lewis, DMLDP Associate, University of Virginia 2007
Data is the lifeblood of academic research … and teaching! DMEF is compiling datasets to assist professors in obtaining data for both research and classroom use. The Program Committee of DMEF has recently established new guidelines for companies donating data to the DMEF Data Set Library and Professors seeking to use that data. With these new guidelines in place, we are in the process of finalizing sets for academic use by the end of this semester.
For companies interested in providing data, please contact DMEF for a copy of the guidelines, which identifies the type of data DMEF is seeking as well as well the safeguards DMEF will employ to protect this information. These new guidelines also benefit professors who will receive relevant data that is ready for use in a research and/or classroom setting.
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Update: Direct/Interactive Marketing Research Summit - Sadh Confirmed as Keynote
Dr. Devyani Sadh
Academics who register early and attend the Summit will receive a gift of valuable DMA research material. Registration will open soon with details on this offer at www.researchsummit.org .
Deadlines loom for the Summit:
- March 21: nomination cutoff for the Outstanding Educator [link to http://www.the-dma.org/dmef/researchsummit/OutstandingEducator.shtml] award, which recognizes career achievements in teaching, research and support of direct / interactive marketing education;
- March 31: Deadline for Research Track abstracts;
- After reading the criteria for submissions in the Call for Papers academics can submit their work electronically at the Conference Submissions Site.
The Collegiate ECHO Direct/Interactive Marketing Challenge: Offering Cash Awards to Winning Graduate Students Among Top Prizes
This year, The Collegiate ECHO Direct/Interactive Marketing Challenge offers new rewards for participating students. The competition, sponsored and crafted by Pitney Bowes, asks students to market their personalized Stamp Expressions™ Printer to small businesses using interactive media. For the top entries, cash prizes now are being awarded to both to winning graduate teams as well as winning undergrad teams. (Previously only undergrads were eligible to win prizes.) First prize is $4,000 to be split among a team’s members, with 2-4 students per team. The winning undergraduate team and their faculty advisor will travel to Las Vegas to attend DMA08 and receive their Collegiate Gold ECHO prize onstage – with great exposure before the direct marketing community – at the International ECHO Awards Ceremony, to be hosted by Jay Leno.
DMEF is seeking corporate sponsors for the next exciting challenge: “Sponsorship of the Collegiate ECHO Direct / Interactive Marketing Challenge is an opportunity for DMA member companies to generate a wealth of exciting, creative ideas for new and/or existing products,” said Marie Adolphe, Vice President, Programming, DMEF.
If your company is interested in sponsoring the Collegiate ECHO Direct / Interactive Marketing challenge, please contact Marie Adolphe, VP/Programming at madolphe@the-dma.org.
Join the Leaders’ Circle
John Temple
The need to increase our efforts to keep up with the demands of the marketplace has never been greater. As quoted in BusinessWeek in January, “The war for talent never ends.”
To keep pace with these growing demands, John Temple, immediate past Chairman of DMEF, invites you to step up to join industry executives committed to the mission of the Direct Marketing Educational Foundation (DMEF), by contributing personally as part of the 2008 Leaders’ Circle. With your help – and those of your colleagues – we look forward to generating significant funds to further the mission of the DMEF.
By making a personal gift, you show us that you believe in the DMEF – and in fact, you will become the true lifeblood of the organization as you join your peers in the new Leaders’ Circle.
In addition to the satisfaction of knowing you’re supporting the future of direct marketing, you’ll receive this DMEF 2008 lapel pin.
We’re working hard to ensure that we appropriately represent the true spirit of the DMEF … and the world of direct marketing. All of our efforts are made with one intention: to touch the lives of our most precious resource – students – as we work together to pinpoint the true leaders of tomorrow.
Please click here to make a Leader’s Circle gift … today!
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CONTACT US
If you have any questions about the Direct Marketing Educational Foundation or would like to make a donation, contact Jeannette Monaco, Director of Development at dmef@the-dma.org.
Please feel free to forward the DMEF E-Update to other interested parties. If a friend has passed this newsletter on to you, and you’d like to subscribe, send us an e-mail at dmefupdate@the-dma.org with the words “E-Update Subscribe” in the subject line; please include your contact information in the body of the e-mail.
If your e-mail address has changed, please contact us with your updated information, Email to: dmef@the-dma.org.
Direct Marketing Educational Foundation
1120 Avenue of the Americas
New York, NY 10036-6700
Fax: 212.790.1561
www.the-dmef.org
