I, like many of you, cherish the start of a New Year. It’s filled with special opportunities, hope for the future, a chance to start afresh with positive resolutions, and it’s the time of year to count our blessings for the many gifts received throughout the previous year. What better time to introduce the first issue of the Direct Marketing Educational Foundation’s (DMEF) E-Update … a quarterly electronic publication designed to inform you of programs and activities to further our mission:
to attract, educate, and place top college students by
continuously improving and supporting the teaching of
world-class direct and interactive marketing.
As you may know, the DMEF is the only national foundation of its kind solely committed to introducing – and in fact, engaging – professors and college students in the thriving business of direct and interactive marketing. It was established in 1966 and is a 501(c)(3), nonprofit educational foundation supported by tax-deductible contributions. With the generous support of many throughout the industry we have been busy working to enrich the lives of future leaders in the field of direct marketing. We thought it was time to let you know in on our secrets … and our successes … to keep you informed of what your industry foundation is doing and how we’re representing you nationwide.
We realize your time is limited so we’ll present the information in a succinct – yet informative – manner, with links to more information if desired. We invite you to read the information thoroughly, and to pass it along to your friends and colleagues.
So, with no further delay, from all of us at the DMEF, here’s wishing you a wonderful, happy, healthy and prosperous year in 2007. We look forward to joining you in the year ahead.
We Couldn’t Do It Without You! The DMEF Says Thank You To 2006 Contributors
The DMEF would be nothing without the support of each and every one of the generous donors who contribute resources to further the DMEF’s mission and objectives. Throughout the year we receive donations through events, annual giving, planned giving, and the like. We’d like to take a moment to say thank you to those who have enabled us to do what we do best … to enrich the field of direct marketing with new and market-ready talent. We hope you’ll take a moment to look through the list to see who is giving back – generously – to support the future of marketing … direct!
Click here to view 2006 Donor list
DMEF Announces 2006 Student Scholarship Recipients
In its effort to attract talent to the direct and interactive marketing industry, DMEF recently granted its 2006 scholarships to students interested in careers in our business. All are students in the New York City tri-state area and were highly recommended by their professors as outstanding students with leadership potential as future direct marketers. (For more information about the 2006 Scholarship Program and future programs, contact Laurie Spar lspar@the-dma.org.)
- Mike Buoncristiano Scholarship: Larisa Estrina, Marketing Management 2008, Baruch College, and an intern in the Direct and Interactive Marketing Resource Lab at Baruch College
- Dave Florence Scholarship: Kim Halloran, Interactive Marketing, 2008, Western Connecticut State University
- Willa Yeck Scholarship: Elisabeth McDaniels, Direct Marketing, 2008, Fashion Institute of Technology
- Lorraine Zitone Scholarship: Angela Marie Franco, Advertising and Marketing Communications, 2007, Fashion Institute of Technology
- Lee Epstein Fund Scholarships:
Natalie Sanonz, Direct Marketing, 2007, Fashion Institute of Technology
Amy Scott, Interactive Marketing, 2007, Western Connecticut State University
Katherine Chen, Marketing, 2007, Rutgers Business School
Krysta Cardinale, Marketing, 2007, Hofstra University
Anna Fishman, Marketing Management, 2007, Baruch College
Tiffany Faranda, Marketing, 2006, Fordham University
DMEF Brings DM to Students and Professors: Program News
Student Career Forum
On a cold Friday in November, the DMEF hosted a Student Career Forum for 175 students and their faculty advisors from the New York metro area and as far away as Pennsylvania. Pat Corpora, President and CEO of HCI Direct, which owns Silkies.com provided a case study on how he turned this company around using sound direct marketing principles. Seth Radwell, President of Scholastic at Home, presented e-commerce and interactive marketing examples from Scholastic. Prisca Rabetafika, Managing Director of Direct Marketers on Call, Inc. (DMOC) led a career panel of direct marketers in the first few years of their careers, which engaged the audience in a lively Q&A exchange.
Educators Conference Call for Papers
A call for papers is on at www.educatorsconference.org. This year’s Educators Conference (October 14, 2007 in Chicago) expands its title as the “Interactive, Database and Direct Marketing Educators Conference.” Experienced practitioners who would like to serve as paper reviewers (to help in the selection process) or as discussants (to comment on a paper at the Educators Conference) should contact jnesler@the-dma.org. The conference offers discussions on academic papers giving viewpoints from both the experienced practitioner and qualified academic. As an added bonus, the first 100 full-time educators from 4-year or graduate schools, and Ph.D. candidates who submit papers, receive priority complimentary registration to DMA07, the DMA’s annual conference & exhibition. Best Paper Awards for $1,000 will be presented to authors of the top faculty paper and to the top paper co-authored with or authored by a Ph.D. candidate at an Awards Luncheon. A case writers workshop co-sponsored by CADMEF (Chicago Association of Direct Marketing Educational Foundation) and Educators Networking Reception take place Saturday, October 13.
Post-Auction Sale (Going on Now) Benefits DMEF Programs
At special times throughout the year the DMEF sells education and training programs, with the proceeds to benefit the year-round programs that attract workplace-ready college graduates to our field. Quantities are extremely limited, available while they last, and are on a first come first served basis. (Please note that prices are at a discount off the DMA member price.)
- The Hispanic Marketing Report - $225. read more
- How To Work With Your Agency Effectively - one-day in-house training at your company with Ashleigh Sawdon (includes instructor’s domestic travel)
$4,995. read more - The DMA Response Rate Report - $225 read more
- DMA’s B2B Interactive Marketing Conference - $995 read more
- The Power of Direct – DMA’s benchmark economic study - $225. read more
- Full Day Database Training at your company with Richard Tooker
(includes instructor’s domestic travel) donated by KnowledgeBase Marketing - $4,495 read more
To submit your bid, please contact Asha Roberts, 212.790.1512 or aroberts@the-dma.org. Visit www.dmefauction.org for package descriptions only; availability and prices will be confirmed by Asha. Packages are available in the US only.
Mark your calendars for the premier event – The DMEF’s June Awards Dinner on June 19 in New York City! Interested in the future of marketing direct? This is the place to be for the current and future stars of the direct marketing world. Watch for more information about the corporate and individual nominating process, and be among the first to participate in this groundbreaking program, along with the Event Committee Co-Chairs: Brian Kurtz (Boardroom) and Jack Rosenfeld (Potpourri Group)
- Beverly Beaudoin (formerly of Saatchi & Saatchi)
- Brian Catalano (Kraft / Gevalia)
- Wayne Garten (Hanover Direct)
- David Gaudreau (Direct Media)
- Jay Schwedelson (Worldata)
- David Shepard (David Shepard Associates)
- Ruth Stevens (eMarketing Strategy Group)
And Heeeere’s … the 2007 DMEF Board of Trustees
Often working behind the scenes to ensure the ongoing success of the DMEF are 44 individuals who contribute their time and resources to the organization. At this time we’d like to introduce you to all 44 of the 2007 DMEF Board of Trustees (click to the attached list), including the following officers:
Immediate Past Chairman John F. Temple, Guideposts
Contact Us
If you have any questions about the Direct Marketing Educational Foundation or would like to make a donation, contact Terri L. Bartlett, President at dmef@the-dma.org
Please feel free to forward the DMEF E-Update to other interested parties. If a friend has passed this newsletter on to you, and you’d like to subscribe, send us an e-mail at dmef@the-dma.org with the words “E-update Subscribe” in the subject line, and your contact info in the body of the e-mail.