A Message From the DMEF Chairman and the DMEF President
Dear Members of the Direct / Interactive Marketing Community,
It’s back-to-school time here at the DMEF! We are preparing a host of programs and activities to support our efforts to enrich the field of direct / interactive marketing through education, research, and entry-level job placement.
In order for the DMEF to deliver on these key areas, dynamic, pragmatic, results-focused programming is critical to our success -- today and tomorrow!
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Because programming is the core of who and what we are all about, it is with great pleasure that we introduce our newest staff member – Marie A. Adolphe, vice president of programming – who joined us on August 6. |
Marie’s primary responsibilities will include program development and implementation, and academic research, as well as branding and promotion of the DMEF’s programming. She joins a staff of committed individuals who will work with her to ensure the quality, integrity, and dynamism of the DMEF’s programs -- so that we’ll continue to effectively and successfully serve you.
Please help us in welcoming Marie (back) into the world of direct marketing.
We hope you’ll make a point of reading all of our news in this issue, and the monthly editions to follow, as we bring you the latest updates from the DMEF.
Before we close, we want to remind you that the DMEF will hold its prestigious Annual Awards Dinner in Chicago on Saturday, October 13, 2007. Read more about it in this issue -- and reserve your space today! With honorees Tim Litle and Draftfcb, we are sure to sell out -- so you need to reserve your space now!
The DMEF will host a number of worthwhile activities during DMA07 in Chicago. Whether you’re a D/IM professional exhibiting at or attending the conference, an academic gathering information about the latest in the industry, or a student interested in exploring the possibilities of entering this groundbreaking field, the DMEF has something for you, including:
The DMEF’s Annual Awards Dinner & Auction
October 13, 2007 / 6:00–10:00 PM / Hyatt Regency Chicago
Whether it’s networking, socializing, or paying tribute to the evening’s honorees:
- Tim Litle: Edward N. Mayer Educational Leadership Award
- Draftfcb: Corporate Leadership Award
- Dr. Peter S. Fader: Robert B. Clarke Outstanding Educator Award
… you won’t want to miss this festive, elegant extravaganza, where 400 of the community’s top executives will gather to kick off DMA07.
To reserve your space, download the reservation form found at:
http://www.the-dma.org/dmef/DMEF_RESERV_FORM2.pdf. Please fill the form out and return it as noted.
For more information on the honorees, please visit: www.the-dmef.org.
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Direct / Interactive Marketing Research Summit (formerly Educators’ Conference)
October 13 2:00-5:30 and October 14 / 7:45 A.M. – 3:30 P.M. / Hyatt Regency Chicago
On October 13-14, 2007, educators and practitioners will gather in Chicago for the 1-1/2-day Summit, where a wealth of current research will be presented in all areas of direct / interactive and database marketing; direct / interactive advertising; and customer relationship management, as well as papers dealing with teaching issues in these areas. Sunday's agenda offers a full day of academic sessions.
Featured speakers will include a host of renowned researchers:
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Opening Keynote: Dr. Robert C. Blattberg, Kellogg School of Management, Northwestern University. Speaking on “Why Science Is Important in Database Marketing”, he will identify common beliefs in database marketing and present evidence supporting or refuting these beliefs and go onto demonstrate the importance of science versus mythology in database marketing. For example: How predictable is lifetime value of a customer and what are the implications? Do enhanced relationships with customers cause greater lifetime value? Does the concept of "zero customer defections" make sense and, if not, how should it be modified? Also, Professor Blattberg will show how collaboration between practitioners and academics has and can lead to exchanges that benefit both parties. He will end the presentation by outlining how the academic and practitioner worlds can work together more effectively. |
- Special Topic Research Session Speakers: Venkatesh Shankar, Texas A&M University; Jacquelyn Thomas, Medill School of Journalism, Northwestern University; John Deighton, Harvard School of Business; Koen Pauwels, Dartmouth College.
Afternoon Keynote: Sid Liebenson, Draftfcb. The audience will hear Draftfcb success stories that demonstrate today's integrated marketing communications as they incorporate consumer technology for interactive, 1:1 experiences. (This session will be followed in the afternoon by concurrent research paper sessions, including the Best Paper and Best Doctoral Candidate Paper.)
- Case Writers Workshop
Saturday, October 13 / 2:00 – 5:30 P.M. / Hyatt Regency Chicago
co-sponsored by the Chicago Association of Direct Marketing Educational Foundation (CADMEF) and the DMEF
This program offers direct / interactive marketing faculty attending the DMEF’s D/IM Research Summit the opportunity to learn about case writing, and to work with companies to write cases. Also available is information about a mentorship program. The program – co-directed by J. Steven Kelly, PhD, of DePaul University, and Susan Jones of Ferris State University – has three parts:
- Review of case writing
- Award-winning case writers present their cases
- Spokespersons from case companies present interesting situations that faculty can develop into publishable cases
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College Day / Sunday, October 14 / 1:00 – 3:30 P.M. / Hyatt Regency Chicago
Co-sponsored by the Chicago Association of Direct Marketing Educational Foundation (CADMEF), the Direct Marketing Association (DMA) and the DMEF
Marketing, advertising, and business students and their professors from the Chicago area will attend a DMEF specialized program, and DMA Conference sessions, and visit the DMA07 Exhibit Hall as part of this year’s College Day program.
- At this special program at the Hyatt Regency Chicago, the audience will participate in an interactive talk featuring Doug Rozen, VP/Interactive at Carlson Marketing, where cutting-edge industry D/IM examples will be discussed.
- This will be followed by direct marketing career roundtables featuring associates from the DMEF’s Direct Marketing Leadership Development Program and their corporate sponsors. The roundtable hosts will offer sound practical advice on the job hunt, and the types of direct / interactive marketing jobs available in the marketplace.
DIRECT MARKETERS -- GONE WILD! THE DMEF’S AUCTION FOR EDUCATION:
Visit www.dmefauction.org
Looking for the perfect gift for the holidays -- for your loved ones, business associates, or for you? You won’t want to miss the DMEF’s booth in the McCormick Place Convention Center, where we’ll have computer bidding stations set up, so you can check and place bids for unique and exciting products and packages. You can view the items beginning September 6, so get ready to place your bids!
Don’t miss this opportunity to get your hands on dream vacations; DMA seminars, conferences, and research books; continuing education; entertainment; food; sports memorabilia -- and so much more! This auction is a unique, one-of-a-kind offering in the direct / interactive marketing field. You’ll not find this mix of sponsored products and opportunities anywhere else.
And, while you’re at it, take a look at all the generous donations of direct /interactive companies committed to supporting the DMEF in its mission to attract, educate, and place top college students by improving the teaching of world-class direct / interactive marketing.
Auction Dates / Hours:
September 6 at 10:00 AM EDT – October 16 at 5:00 PM CT: Online bidding
DMEF Booth: Sunday, October 14, 2007 at 4:00 P.M. to Tuesday, October 16 at 5:00 P.M.
Funds raised will benefit programs and activities of the DMEF. Visit us and bid -- often! (Note: Online bidding only!) Bid online @ www.dmefauction.org
THE DMEF GOES BACK TO SCHOOL: FALL INITIATIVES ON THE AGENDA
To kick things off this “school year,” the DMEF will be conducting the following activities during the coming months:
- Philadelphia Direct / Interactive Marketing Symposium / September 28, 2007 / Villanova University
The DMEF and its co-sponsors, the Philadelphia Direct Marketing Association (PDMA) and the Philadelphia American Marketing Association (PAMA), are partnering to educate top marketing professors and department chairs on shifting direct marketing [direct / interactive?]trends and the growing importance to implement marketing direct in their school’s curriculum.
This year’s Philadelphia Direct / Interactive Marketing Symposium will focus on the growing importance of building accountability and ROI into marketing programs, with a particular focus on direct / interactive marketing as the missing piece of a puzzle -- the marketing curriculum puzzle. Dr. Peter Fader of The Wharton School of Business; David Slavick, senior director of CRM at American Eagle Outfitters; and Jurie Pieterse, head of interactive marketing at ING Direct will be among the speakers.
For more information, visit: http://www.dm-edu.com/default.asp
- Student Career Forum / November 2, 2007 / McGraw-Hill Companies
On November 2, the DMEF’s Lee Epstein Fund will sponsor our annual Student Career Forum. This event will be held at The McGraw-Hill Companies headquarters in New York City. Students from the tri-state area will hear industry experts talk about the hottest trends in direct/ interactive marketing. In addition, attendees will learn about rewarding career opportunities, and receive valuable job-seeking strategies.
Special focus this year will be on the globalization of direct / interactive marketing, and the key issues confronting our industry, with DMA President & CEO John Greco, Jr. discussing the topic. Chair for this day will be JoAnne Monfradi Dunn, CEO and founder of Alliant Cooperative Data Solutions, LLC, and a DMEF Trustee. Over 225 students and their professors are expected to attend.
This year, the task force for Fast Forward 2007 decided they wanted to “give back” to the direct marketing community. What better way than to support the DMEF?
On August 1, DMA – through Fast Forward 2007 – committed a portion of its profits to the DMEF, because its mission dovetails so well with that of Fast Forward, which looks at the future of the data marketing industry and how to thrive in changing times. Success, in large part, depends on attracting and developing top talent, which is what the DMEF is all about.
“Fast Forward salutes the DMEF and its contributions to our industry,” says Fran Green, president/data management, ALC, and initiator of the Fast Forward Task Force.
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Contact Us
If you have any questions about the Direct Marketing Educational Foundation or would like to make a donation, contact Terri L. Bartlett, President at dmef@the-dma.org
Please feel free to forward the DMEF E-Update to other interested parties. If a friend has passed this newsletter on to you, and you’d like to subscribe, send us an e-mail at dmef@the-dma.org with the words “E-update Subscribe” in the subject line; please include your contact information in the body of the e-mail.
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