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Professor Edward Malthouse to Receive DMEF’s 2008 Robert B. Clarke Outstanding Educator Award
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A MESSAGE FROM DMEF CHAIRMAN ALLEN W. DYON AND PRESIDENT TERRI L. BARTLETT
Dear Members of the Direct Marketing Community –
A picture says a thousand words and that’s why we thought it would be best to show you what a fabulous celebration we had on June 10 at the DMEF’s Rising Stars Awards Dinner through photo highlights of the evening.
It wasn’t just the temperature that hit record highs on the scorching Tuesday evening in Manhattan. A record number of people – close to 400 from the direct / interactive marketing community – gathered to celebrate the 2008 winners, including:
- Corporate Commitment Award: KnowledgeBase Marketing / Wunderman
- Rising Stars Awards Winners:
- Janet Barker-Evans, Draftfcb
- Todd Leiser, Rodale, Inc.
- Joe Pak, Google
- Joe Pych, NextMark
- Jeff Yowell, DATACORE Marketing
(See photos below.)
The night was a huge success because of the overwhelming support of individuals and companies throughout the field, with more than $230,000 generated to benefit the many programs and initiatives offered by the DMEF during the coming year.
We’d like to thank each and every one of the individuals – and their respective companies – as well as the impressive list of corporate sponsors whose contributions helped make this evening our most successful New York event in history.
Speaking of DMEF programs, in this issue of our E-Update you can learn more about some of our upcoming initiatives designed to bring up-to-date resources to professors interested in this rapidly changing field.
Additionally, we look forward to giving you a more comprehensive view of all that is happening at the DMEF. In August, we will launch our new website. The DMEF Board and staff have been working diligently to create and populate this exciting, content-rich site to serve you and others among our key constituent groups, including students, professors and organizations. We look forward to welcoming you to our new “cyber-home” later this summer.
For now, mark your calendar for October 11 for our Annual Awards Dinner & Program / Scholarship Auction. We’ll come together to celebrate the many activities designed to further our mission, and kick off DMA08. See you in Las Vegas!
Here’s to a great summer!
Sincerely,
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Allen W. Dyon, Chairman, DMEF
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The DMEF Rising Stars Awards Dinner held on June 10 in conjunction with DM Week in New York brought close to 400 professionals from the field to honor the current – and future – stars throughout the direct / interactive marketing arena. The DMEF is making huge strides in revitalizing the teaching of direct / interactive marketing at the college and university levels, thanks to the outstanding support of those throughout the community, including corporate and individual guests and sponsors of this year’s 2008 Rising Stars Awards Dinner. [Click here to see the donor list].
Take a peek at the photos below to see how professionals from the field enjoyed the magic of the evening … and made a difference by ensuring the future of this vast field by supporting education at the college and university level.
Rising Stars Award Winners (l-r: Joseph Pych, NextMark; Marjorie Kalter accepting on behalf of Joe Pak, Google; Jeff Yowell, DATACORE Marketing; Todd Leiser, Rodale; and Gigi Carroll accepting |
(l-r) John Greco, President & CEO of DMA, presenting Becky Chidester, President of Wunderman New York, and Gary Laben, Chairman of KnowledgeBase Marketing with the |
DMEF’s Rising Stars Awards Fundraising |
Guests networking during the cocktail hour, |
During the dinner program a special presentation by the DMEF’s Direct Marketing Leadership Development Program Associates was made,
with Andrea Derricks speaking on their behalf; (L to R) Marie Adolphe, |
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On July 14th, DMEF will welcome three new Associates to kick off Year II of the Direct Marketing Leadership Development Program (DMLDP) -- a year-long rotational program for entry-level professionals. Chosen from a record-breaking 200 applicants – the 2008-2009 DMLDP Associates are:
- Kara Daddario, Philadelphia, PA: University of Pennsylvania, English major
- Magda Losonczy, Bernardsville, NJ: Columbia University, English major
- Jessica Young, Cherry Hill, NJ: Duke University, Public Policy major
The Associates will begin their rotations – four months at each of the three sponsor companies: Goodman&Company, Kraft / Gevalia and Scholastic. For more information about the program, visit the DMLDP Site
PROFESSOR EDWARD MALTHOUSE TO RECEIVE
DMEF’S 2008 ROBERT B. CLARKE OUTSTANDING EDUCATOR AWARD
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Professor Edward C. Malthouse of the Integrated Marketing Communications Department of the Medill School at Northwestern University is the winner of the 2008 Robert B. Clarke Outstanding Educator Award, the DMEF’s preeminent award to honor an academic’s overall achievement in direct / interactive marketing teaching, writing, research and speaking. Presented annually, the award is named for the late Robert B. Clarke, CEO of Grolier, whose personal contribution endowed the DMEF’s Direct/Interactive Marketing Research Summit (formerly called the Educators’ Conference). Winners are nominated by their peers; final selection is approved by the DMEF Board of Trustees. Malthouse will receive the award on Sunday, October 12 in Las Vegas during the DMEF Direct / Interactive Marketing Research Summit at a special Awards Luncheon presentation before DMA08 opens. The award includes a bronze plaque and a $1,000 check. Malthouse also will be recognized on Saturday, October 11 at The Bellagio in Las Vegas at the DMEF’s Annual Awards Dinner. |
DMEF’s Lifetime Value and Customer Equity Modeling Competition launched in late March – with data donated as part of the Don Kuhn Research and Education Fund. The competition continues to draw participants domestically and internationally. To date, more than 75 participants have requested data. The competition is open to academics and analytic-minded practitioners. Winners will be announced at the Direct / Interactive Marketing Research Summit (www.researchsummit.org) in Las Vegas.
SAVE THE DATE: DMEF’S ANNUAL AWARDS DINNER SET FOR SATURDAY, OCTOBER 11 FROM 6 – 10 p.m.
AT THE BELLAGIO | LAS VEGAS
Make no mistake about it – the DMEF’s Annual Awards Dinner is the place to be on October 11 from 6 – 10 P.M. in Las Vegas. Hundreds of professionals from across the country – and in fact, around the world – will be joining us for this annual “must attend” event. Historically, this event is a sell-out, so make your reservations early. For more information, please call or email Jeannette Monaco at 212.768.7277, ext. 1371 | jmonaco@the-dma.org.
TO DONATE
For those who missed the Rising Stars Awards Dinner event and would like to support the DMEF, we welcome your tax-deductible donation – to benefit countless deserving students looking to enter the expanding world of marketing direct. Please click on the links below to be acknowledged for your support for this important fundraising event that supports the DMEF and the future of our community.
How: 2008 Contribution Form
Or, contact Jeannette Monaco at 212 768 7277 ext. 1371 / jmonaco@the-dma.org – to make a donation.
To make a donation to the DMEF, click here to access the 2008 Donation Form, which may be mailed or faxed to the DMEF, along with your payment (address and fax listed below).
CONTACT US
If you have any questions about the Direct Marketing Educational Foundation or would like to make a donation, contact Terri L. Bartlett, President at dmef@the-dma.org.
Please feel free to forward the DMEF E-Update to other interested parties. If a friend has passed this newsletter on to you, and you’d like to subscribe, send us an e-mail at dmef@the-dma.org with the words “E-Update Subscribe” in the subject line; please include your contact information in the body of the e-mail.
If your e-mail address has changed, please contact us with your updated information, Email to: dmef@the-dma.org.
Direct Marketing Educational Foundation
1120 Avenue of the Americas
New York, NY 10036-6700
Fax: 212.790.1561
www.the-dmef.org